The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
ICS: Translating success into global expansion
Andrew Morgan, International Director at Independent Content Services, says that translation and transcreation are key to sports clubs expanding into global marketsSport is...
Opta Fast Player Statistics launch for Sky Bet and bet365
Perform will provide an extra level of entertainment for its customers, "even throughout a 0-0 draw", after launching its new real-time Fast Player Statistics Feed...
NHL elevates fan experience with NextVR partnership
The National Hockey League (NHL) has partnered with NextVR to enhance its fan viewing experience, with virtual reality.In association with Disney Streaming Services,...
PA Sport unveils new fan engagement plugin
‘Bet Engage’ has launched to enhance the customer engagement of gambling operators and sports betting partners, providing predictions and insights for sites and social...
Former England captain launches ‘Front Row Club’ to help raise funds...
Jason Leonard OBE, former England rugby captain, has launched its exclusive digital members club ‘Front Row Club’. The new club will give rugby fans...
BBC recognised for World Cup fan engagement
FIFA TV and BBC Sport have been named in the 2019 Yahoo! Sports Technology Awards shortlist for contribution to technological innovation and increasing fan...
Visa strengthens partnership with the NFL
Visa has extended its partnership with the National Football League (NFL) remaining as the league's Official Payment Services Technology Partner through to the 2025...
LeTou lauds Nerazzurri’s expansive sponsorship approach
Asian-focused online gambling operator, LeTou, has celebrated a positive and progressive first six months of its partnership with Italian Serie A football team, Internazionale...
Tampa Bay Rays to go cash-free at Tropicana Field
The Tampa Bay Rays has confirmed that Tropicana Field will become the first cash–free sports venue in North America.in collaboration with hospitality partner Levy...