Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Is free-to-air the turning point for women’s cricket growth?
Sky Sports will air key ICC Women’s T20 World Cup 2026 fixtures free-to-air, widening access as broadcasters look to accelerate audience growth in women’s...
World Cup transport row deepens as Philadelphia breaks ranks
A free post-match travel deal in Philadelphia contrasts sharply with rising fan transport costs in New Jersey, adding to scrutiny over how World Cup...
Insider Sport’s Q1 review: The stories shaping the industry in 2026...
From stadium infrastructure and ownership uncertainty to new forms of capital entering the market, the opening months of 2026 have reinforced the shifting foundations...
UK government cracks down on ticketing to avoid Euro 2020 repeat
Fans entering stadiums without tickets will now face fines and bans as the UK cracks down on unauthorised access.The UK government has made tailgating...
Why the UCI is revisiting cycling’s economic model
The governing body has invited teams, organisers, and riders to submit proposals on calendar reform, commercial rights, financial rules and fan engagement as it...
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
NFL turns Madrid into its next international stronghold
The NFL has confirmed a multi‑year commitment to stage regular season games at Real Madrid’s Santiago Bernabéu Stadium from 2026The NFL has cemented Madrid...
Frictionless fan experience becomes the industry’s World Cup priority
As fans prepare to watch, travel, bet and spend at unprecedented scale, industry leaders warn the World Cup will expose every weakness in the...