UK government cracks down on ticketing to avoid Euro 2020 repeat
Fans entering stadiums without tickets will now face fines and bans as the UK cracks down on unauthorised access.The UK government has made tailgating...
Why the UCI is revisiting cycling’s economic model
The governing body has invited teams, organisers, and riders to submit proposals on calendar reform, commercial rights, financial rules and fan engagement as it...
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
NFL turns Madrid into its next international stronghold
The NFL has confirmed a multi‑year commitment to stage regular season games at Real Madrid’s Santiago Bernabéu Stadium from 2026The NFL has cemented Madrid...
Frictionless fan experience becomes the industry’s World Cup priority
As fans prepare to watch, travel, bet and spend at unprecedented scale, industry leaders warn the World Cup will expose every weakness in the...
Commercial power lifts Real Madrid as UK clubs fall back
A landmark Deloitte report shows Real Madrid redefining football’s revenue model while Premier League giants lose ground, missing out on the top three for...
Manchester United explores TV drama to help cash flow problems
Manchester United is turning to scripted drama as a way to monetise its history without the reputational risks of fly‑on‑the‑wall documentaries.Manchester United has reportedly...
Women’s football passes €150m but the growth model is still being...
The women’s game has reached a new commercial milestone, but Deloitte’s latest Football Money League suggests revenue growth alone is no guarantee of structural...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...