Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership
UFC fighter Michael ‘Venom’ Page has entered into a partnership with igaming platform Bets.io aiming to “redefine” the collaboration from the respective fields. The long-term...
Tennessee Titans to take fan experience to new heights with Fanatics
The Tennessee Titans and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, announced a long-term, exclusive partnership as the...
Salford City offers ‘bespoke’ autism awareness experience
English League Two club Salford City has announced that its next fixture against Sutton United will be an Autism Awareness Match Day, ahead of...
Spotlight signs Racing Post golf show sponsorship with AK Bets
The Racing Post’s golf programme, The Sweet Spot, will be sponsored by online sportsbook AK Bets under a new partnership signed by Spotlight Sports...
CJRFantasy: HBA Media & Genius Sports revolutionise Horse Racing
HBA Media has partnered with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy), aiming to make horse racing competitive in the world of...
“Stop shouting into that void” – Driving engagement from a summer...
Repeatedly, football presents a floodgate of engagement opportunities for brands, yet navigating this terrain is no simple task. This summer in particular holds immense...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
DAZN enhances UEFA fan experience in partnership with VISA
DAZN and Visa have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.Through the collaboration, viewers will be presented...
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In a dynamic entrance into Rio, SBC's inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the...
Horizm highlights Saudi’s sporting social media success
Sport tech company Horizm has released its latest report uncovering the latest trends in digital sports fan engagement.The ‘2024 Digital Value of Fans’ report...