Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...
Manchester City & OKX collab on limited edition shirt NFTs
Manchester City have launched an NFT campaign called ‘Unseen City Shirts’ in collaboration with cryptocurrency exchange OKX.From the 22-25 April, the commemorative football shirts...
‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s...
Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence on popular culture at large. This influence extends...
AC Milan unveils “first ever” front row exclusive experience
AC Milan has unveiled a new exclusive fan experience that allows visitors to the San Siro to sit front row in a “first ever”...
The Athletic editor Alex Kay-Jelski named Director of BBC Sport
Alex Kay-Jelski has been confirmed as the new Director of BBC Sport to replace the outgoing Barbara Slater.His tasks will include engagement with external...
WrestleMania XL sets records across the board
WWE’s recent WrestleMania XL two-day event has been hailed as the biggest in the company’s history, breaking records in several categories. WrestleMania XL saw the...
TNS signs Beer Trading & Kompass Wines as latest sponsor
The New Saints Football Club (TNS) has announced a partnership with Beer Trading & Kompass Wines as the Welsh football club’s official beer and...
Meta to curate fan activations on Instagram for 2024 IPL season
Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian...
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS. The SheSportTech initiative...
AC Milan & Off-White limited edition t-shirt to spread awareness on...
AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children...