Team Vitality leverages Abios’ tech to drive fan engagement
Esports club Team Vitality has partnered with Abios, an esports data and technology provider, to improve the club’s fan engagement application V.Hive with esports...
Sunderland inks lengthy retail partnership with Fanatics
Sunderland AFC merchandise will now be available on the US retail market platform Fanatics after the EFL Championship signed a new long-term partnership. Fanatics will...
Burnley enlists Nordensa in latest sportstech move
Burnley FC has partnered with Romanian startup Nordensa to leverage the company’s technology and data-driven scouting platform.Nordesna’s solution factors football fans into the scouting...
Manchester City launches second limited edition shirt with OKX
Manchester City and its official cryptocurrency partner OKX have collaborated once more on a special edition shirt. As part of the ‘Unseen City Shirts’ campaign,...
William Hill adds Qipco Guineas Festival to racing roster
William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas...
Manchester City dives deeper into Web3 with Quidd partnership
Manchester City has signed a multi-year partnership with digital collectible platform Quidd to produce digital cards for fans to be able to swap, collect...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...
Manchester City & OKX collab on limited edition shirt NFTs
Manchester City have launched an NFT campaign called ‘Unseen City Shirts’ in collaboration with cryptocurrency exchange OKX.From the 22-25 April, the commemorative football shirts...
‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s...
Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence on popular culture at large. This influence extends...