ESPN cements status as college sports home with reported CFP deal
ESPN has renewed its lucrative contract with the College Football Playoff (CFP) worth an estimated $7.8bn in total, according to sources cited by the...
Entain’s Ladbrokes Aus partners with UFC in regional deal
Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...
England’s Netball Super League lands BBC and Sky coverage
England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...
Unibet launches ‘Follow Your Heart’ with Tour de Tietema
Unibet has launched a campaign with the Dutch cycling team to raise awareness about heart health issues within the cycling community.Kindred Group plc’s flagship...
SoFi and Jayson Tatum partner for $1m financial literacy initiative
US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...
PepsiCo’s SPL deal showcases commercial growth of Saudi football
The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...
Van Dijk and Jill Scott join Heineken’s “Cheers To The Real...
Liverpool FC Captain Virgil van Dijk and former England Lioness Jill Scott MBE have joined Heineken as the company’s global ambassadors for its latest...
Checkd Dev launches “one-stop-shop” Boxing News app
Checkd Dev has launched an app for the Boxing News media outlet after signing a long-term commercial partnership with iD Sports Media.The mobile app,...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...