YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...
NFL releases subscription service in ‘evolution’ of direct-to-consumer offering
The NFL has launched a video streaming subscription service offering live out-of-market preseason games, live local and primetime regular season and postseason games.The platform,...
DAZN keeps the faith in betting venture after BT Sport blow
DAZN remains confident in its ambitions in the sports betting space as well as its continued streaming success, having been dealt a blow regarding...
Serie A further embraces digital engagement as Sorare partnership signed
Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare.The multi-year deal will facilitate the development...
New York Jets Badlands Patreon partners with Prophet betting exchange
Demonstrating the increasingly strong links between the US betting and sports scenes, peer-to-peer wagering platform Prophet Exchange has inked a deal to sponsor the...
OneFootball signs digital collectibles partnership with Serie A
OneFootball has expanded the scope of its international football coverage and distribution, signing an agreement with Italy’s Serie A centred around digital collectibles. By becoming...
Jackpocket partners with New York Mets to deepen MLB visibility
Lottery ticket purchasing provider Jackpocket has announced its fourth deal with a MLB franchise, signing a partnership with the New York Mets.The Mets are...
UEFA appoints OPPO as sponsor to ‘spotlight inspirational moments’
UEFA has partnered electronics company OPPO across its competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA...
Socios.com moves to Rugby Union in three Premiership partnerships
Socios.com has formed partnerships with Rugby Union teams Leicester Tigers, Harlequins and Saracens.The three clubs will launch fan tokens on the blockchain platform, which...
ECB makes cricket ‘even more accessible’ in Sky Sports media deal
The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...