Golf governing bodies pursue wider audience in TikTok partnership
The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...
IMG enhances sports betting experience with PointsBet partnership
IMG Arena has secured a partnership with PointsBet, which will see the sportsbook offer bettors on-demand streaming access to more than 40,000 games and...
UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.Named #AllintheRace, the initiative...
Sacramento Kings brings ‘exciting experiences’ with Red Hawk Casino
Red Hawk Casino has revealed a partnership with Sacramento Kings which will begin during the 2022-23 NBA season. The partnership aims to ‘merge the excitement’...
OGC Nice signs VBET as three-season partner
OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits. The...
Stats Perform: Helping sports content creators to ‘up their game’ with...
Changing consumer demands have placed a heavier burden on sports stakeholders to engage fans with a data-driven strategy - something Stats Perform aims to...
Kylian Mbappé to make “global impact” as new Sorare ambassador
Kylian Mbappé has become an investor and exclusive player ambassador for Sorare - a player-owned fantasy sports game that leverages NFTs. As well as one...
Women’s Cricket World Cup third most digitally engaged event in ICC...
The International Cricket Council (ICC) has revealed that the ICC Women’s Cricket World Cup 2022 was its most digitally engaged women’s event ever.In a...
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.Zebra Valley is the...
PSG delivers original content to OneFootball audiences
Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club’s official website to the football media company’s platforms.The collaboration...