PGA Tour optimises the fan journey with Qualtrics
The PGA Tour has named Qualtrics as the official experience insights provider of both the PGA Tour and PGA Tour Champions.The competition will now...
talkSPORT to bolster betting presence in partnership with BetVictor
TalkSPORT, the UK sports radio station, has announced an expansion of its sports betting operations, with support from the BetVictor sportsbook operator. Announced today, the...
EngageRM: Learning from new markets to break down US sports barriers
Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks.To...
PHF provides greater access and visibility with SportsBubble
The Premier Hockey Federation (PHF) has formed a partnership with SportsBubble to give fans a ‘universal source’ for live event viewing information.The internet-based technology...
Man United creates ‘unique’ fan events powered by Qualcomm Technologies
Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.The ‘strategic’ arrangement promises to create unique events and experiences...
Dinamo Bucharest develops content strategy in 888 partnership
Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor.888 branding is set...
Trident Leagues receive another ‘vital financial injection’ from Entain
Trident Leagues has extended its community sports investment-based partnership with Entain, as the latter provides ‘critical funding’ to the sport.Backed by the Entain Foundation...
LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...
NBA and Sportradar elevate partnership with new virtual offering
Sportradar has officially launched its basketball betting product, Virtual NBA, backed by its ‘historic database’ and multi-year partnership with the NBA.The computer-generated betting solution...
Blue Jays push for ‘viewer friendly’ stadium in $300 million investment
Rogers Centre, home of the Toronto Blue Jays, is undergoing a $300 million renovation project that will take place over the next two offseasons.The...