Betfred Super League hosts Warriors & Wolves game in Vegas
Rugby League will descend on the US next year as the Wigan Warriors and Warrington Wolves will contest a Betfred Super League fixture in...
Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...
Nottingham Forest close to purchasing City Ground stadium from local council
Nottingham Forest’s plans for redevelopment of its City Ground stadium remain a possibility apparent terms have been reached with Nottingham City Council this week.According...
Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis
Horse racing is one of the world’s oldest forms of entertainment, and in Britain the ‘Sport of Kings’ dates back to Roman times. A...
Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
Fireball Whisky has been named as Salford City Football Club’s latest front-of-shirt sponsor ahead of the 2024/25 season.The US shot brand signed a multi-year...
Legendary Skater Tony Hawk to Keynote at SBC Summit
Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...
Leicester City signs casino deal to support Premier League return
English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...
Real Betis brings Trainline onboard as shirt sponsor in two-year deal
La Liga’s Real Betis has named Trainline as the club’s latest shirt sponsor with its branding being positioned on the back of club shirts...
Wisła Kraków inks record Superbet shirt sponsorship
Polish football team Wisła Kraków has named sportsbook Superbet as its official bookmaker and will appear on the back of its first team's kit. Hailed...
RSC Anderlecht extends bookmaker partnership until 2027
RSC Anderlecht has strengthened its partnership with Napoleon Sports and Casino, one of the biggest betting and gaming operators in Belgium.The company has been...