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Europe
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Aston Villa to enhance matchday experiences with William Hill
December 22, 2022
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Europe
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Isuzu UK inks with Scottish FA for Men's Scottish Cup
December 22, 2022
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Latest News
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Swimming Australia enters ‘next decade of opportunity’ with Tech Mahindra
December 21, 2022
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Europe
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Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the Metaverse
December 21, 2022
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Latest News
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NHL and BET99 amplify engagement for Canadian hockey fans
December 20, 2022
Inter Milan, AC Milan
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Europe
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Inter Milan expands eBay deal with sleeve-patch debut
December 20, 2022
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Latest News
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Nashville Predators and BetMGM to improve the fan experience
December 20, 2022
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Latest News
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Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’
December 20, 2022
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Latest News
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Kia continues to ‘bring sponsorships to life’ with NRL deal
December 19, 2022
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Latest News
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Joe Burrow supports opportunities for women in joining Pro Volleyball Federation
December 19, 2022
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Europe
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Serie A puts its foot down on sustainability with KINTO Italia
December 19, 2022
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Latest News
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Tata Steel constructs partnership with Men's FIH Hockey World Cup
December 16, 2022
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Europe
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United brings early-end to TeamViewer deal following ‘appalling judgement’
December 16, 2022
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Fan Engagement
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XFL introduces ZOA Energy to its list of league partners
December 16, 2022
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Europe
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AC Milan lands extension to 15-year Emirates deal
December 15, 2022
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Hospitality
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Denver Broncos' stadium set to undergo $100m upgrade
December 15, 2022
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Golf
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LIV Golf adds three championship venues to 2023 schedule
December 14, 2022
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Africa
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SA20 picks Betway as title sponsor prior to January debut
December 14, 2022
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Europe
Time to read: 10 min
Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content
December 14, 2022
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Europe
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Manchester City celebrates Ballers Champagne partnership
December 13, 2022
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Europe
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Mutua Madrid Open drives sporting performance with Lacoste
December 13, 2022
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Europe
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DP World Tour keeps foot on the gas with 33-year BMW association
December 13, 2022
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Asia
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M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić
December 13, 2022
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026