Messi effect and World Cup fever driving MLS attendance to new...
The US is becoming more and more receptive to association football, or soccer as it is referred to locally, if the latest attendance figures...
Birmingham City & Wrexham propose hosting League One game in US
North American owners of both Birmingham City and Wrexham AFC have proposed hosting a League One fixture in the US for next season. This would...
Red Bull looking to add NBA team to sporting empire
The Red Bull Group is reportedly looking to expand into basketball, with media reports suggesting the company is considering a bid for an NBA...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
LA28 Olympics emphasises ‘connectivity’ in Cisco partnership
Cisco, a global leader in secure networking technology, has become the official network equipment partner of the LA28 Olympic and Paralympic Games.Under the partnership,...
Copa America completes 2024 sponsor portfolio with Coca-Cola
CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...
Adidas links athletics to digital in EWCF partnership
The Esports World Cup Foundation (EWCF) and Adidas have announced a partnership that aims to bridge the worlds of athletics and digital competition.Under the...
CONMEBOL selects Legends for Copa América 2024 store
CONMEBOL has launched the official store for CONMEBOL Copa América 2024 in partnership with Legends.This strategic partnership aims to enhance the fan experience by...
WSL record revenue indicative of women’s football growth
England’s Women’s Super League (WSL) has broken its revenue record for the 2022-23 season highlighting the growth of the women’s game in the country. According...
RL Commercial leverages Catalan tie for league wine sponsor
RL Commercial, the commercial arm of the Rugby Football League (RFL), has named Les Vignes du Vent the official wine of the Betfred Super...