EuroLeague Basketball to leverage AI-curated content via WSC Sports
EuroLeague Basketball is providing fans and partners the opportunity to curate AI-generated content through its recent partnership with WSC Sports. Digital creators will be able...
Manchester United unveils Snapdragon as 2024/25 kit sponsor
Manchester United has revealed Qualcomm Technologies’ Snapdragon brand as the 2024/25 front-of-shirt sponsor for both the men’s and women’s teams.As per the agreement, the...
Manchester City brings Piing’s fan interactive game to the Etihad Stadium
Premier League champions Manchester City have named Piing its official crowd games supplier to bring its fan participation game to crowds outside the Etihad...
SBC Summit: Your Gateway to All Things Sports Betting
In a landscape shaped by technological evolution and shifting consumer demands, SBC Summit 2024, taking place from September 24-26 at Feira Internacional de Lisboa,...
Burnley names 96.com as ‘record’ front-of-shirt sponsor
Burnley FC has announced that gambling platform 96.com will be the official front-of-shirt sponsor for both the men’s and women’s teams under a two-year...
Spurs emphasises ‘responsible gambling’ in BetMGM agreement
Tottenham Hotspur has named BetMGM as the official betting partner for both the men's and women's teams, and the official front-of-training wear partner for...
Inter Milan signs ‘historic agreement’ with bookmaker’s infotainment brand
Betsson has significantly bolstered visibility in Italy via a partnership between its infotainment brand and one of the biggest names in the country’s football...
DAZN broadens scope with Esports World Cup addition
DAZN has added the Esports World Cup (EWC) to its media portfolio in a further widening of its multi-sport content, building on an extensive...
Betfred becomes first to sponsor all five classic races
Betfred has announced it will be a sponsor of Newmarket’s 2000 Guineas and 1000 Guineas from 2025 in a multi-year deal.To celebrate the operator’s...
Manchester City maximises US reach with WWE collaboration
Manchester City and WWE have revealed an exclusive collaboration to release a collection of merchandise ahead of the Premier League club’s US pre-season tour.In...