Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis
Horse racing is one of the world’s oldest forms of entertainment, and in Britain the ‘Sport of Kings’ dates back to Roman times. A...
Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
Fireball Whisky has been named as Salford City Football Club’s latest front-of-shirt sponsor ahead of the 2024/25 season.The US shot brand signed a multi-year...
Legendary Skater Tony Hawk to Keynote at SBC Summit
Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...
Leicester City signs casino deal to support Premier League return
English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...
Real Betis brings Trainline onboard as shirt sponsor in two-year deal
La Liga’s Real Betis has named Trainline as the club’s latest shirt sponsor with its branding being positioned on the back of club shirts...
Wisła Kraków inks record Superbet shirt sponsorship
Polish football team Wisła Kraków has named sportsbook Superbet as its official bookmaker and will appear on the back of its first team's kit. Hailed...
RSC Anderlecht extends bookmaker partnership until 2027
RSC Anderlecht has strengthened its partnership with Napoleon Sports and Casino, one of the biggest betting and gaming operators in Belgium.The company has been...
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation
During a UEFA EURO 2024 fan event in Berlin, EA Sports and Adidas worked together to organise training sessions for teenage boys and girls,...
On Location – Aiming to make the 2024 Olympics a once-in-a-lifetime...
In the build-up to the Opening Ceremony of this summer’s Paris Olympic Games on 26 July, a wave of fan support from over 200...
AC Milan enlists Boomerang as its regional betting partner
Serie A giants AC Milan have inked a new partnership with sportsbook Boomerang to become the club’s official regional betting partner. Both parties highlighted one...