Chelsea expands Three partnership to women’s team
Chelsea former men's front-of-shirt partner Three has been elevated to sponsor of the club’s women’s side in an enhancement of the mobile network’s long-running...
Gillette dives at the chance to gain Tom Daley as new...
Gillette has announced that Tom Daley has become its latest ambassador ahead of the upcoming Paris Olympics. Daley is set to make his fifth Olympic...
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern...
SBC Summit Tbilisi's second edition, hosted at Sheraton Grand Tbilisi Metechi Palace from June 25th to 26th, saw a record-breaking turnout of over 1,500...
Spain’s LaLiga enlists Samsung to step up US efforts
LaLiga is moving to strengthen its visibility in the highly lucrative North American market via a deal with Samsung, which will deliver news and...
Why the time is now for Premier League to capitalise on...
With talks resurfacing again over potential Premier League fixtures being held in the United States, fans are understandably concerned that they are being left...
NASCAR enters the world of Fortnite to showcase new interactive racing...
NASCAR will debut a new “one of a kind” racing game built in the hugely popular video game Fortnite. Developed in partnership with UK metaverse...
Report: UEFA looking for new betting partner as bwin pulls out...
UEFA’s debut betting partner bwin has reportedly declined the opportunity to renew its deal with the football governing body.According to SportBusiness, bwin has decided...
EuroLeague Basketball to leverage AI-curated content via WSC Sports
EuroLeague Basketball is providing fans and partners the opportunity to curate AI-generated content through its recent partnership with WSC Sports. Digital creators will be able...
Manchester United unveils Snapdragon as 2024/25 kit sponsor
Manchester United has revealed Qualcomm Technologies’ Snapdragon brand as the 2024/25 front-of-shirt sponsor for both the men’s and women’s teams.As per the agreement, the...
Manchester City brings Piing’s fan interactive game to the Etihad Stadium
Premier League champions Manchester City have named Piing its official crowd games supplier to bring its fan participation game to crowds outside the Etihad...