AFA taps IMG for APAC sponsorships post Copa America triumph
The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...
La Liga fans to gain exclusive benefits with Uber Eats partnership
La Liga has confirmed a new partnership with online food delivery service Uber Eats that will see fans rewarded with exclusive benefits. The agreement will...
Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
Bookies expecting to fork out heavy sums if England claim Euro...
William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...
OG Esports steps up betting engagement via PARI deal
OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.The esports brand, which styles...
Coventry City embraces ‘challenger mindset’ with Monzo deal
Coventry City FC has named digital bank Monzo as the club’s front-of-shirt sponsor ahead of the 2024/25 season.In a one-season agreement, Coventry has announced...
World Series of Boxing relaunch planned to capitalise on sport’s global...
Global boxing’s already extensive calendar is set to regain a new set of fixtures next year with the introduction of the World Series of...
New York Yankees latest MLB team to join casino group’s sports...
The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...
T-Mobile gears up for MLB All-Star Week bringing 5G to all...
T-Mobile will provide 5G connectivity to all those in attendance at Global Life Field for the upcoming MLB All-Star Week. The mobile carrier will integrate...
Liverpool owners FSG considering FC Bordeaux buyout
Fenway Sports Group (FSG) is looking into a potential purchase of FC Girondins de Bordeaux, a French second division club seeking a new owner.Bordeaux...