ITV to leverage Twenty3 digital toolbox to enhance EURO 2024 coverage
Twenty3 has revealed that UK broadcaster ITV is taking advantage of its digital toolbox to elevate its coverage of this summer’s EURO 2024. ITV has...
Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
Carlos Alcaraz cements Nike future with reported $20m extension
Three-time Grand Slam winner Carlos Alcaraz has seemingly confirmed his future as Nike’s next face of tennis by reportedly inking a new long-term sponsorship...
USL Super League chooses Peacock as official streaming platform
The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...
Worcestershire Cricket Club and Dafabet forge streaming deal
Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform.As part of the...
Everton gives Castore enhanced rights as inaugural stadium sponsor
Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...
Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Manchester United to invest £50m in Carrington training facility
Manchester United will begin work on redeveloping its Carrington training complex next week as part of a £50m project. The Premier League club will look...
Smith Entertainment Group brings the NHL to Utah
Smith Entertainment Group has finalised an agreement to establish an NHL franchise in Utah, following the approved transfer of the Arizona Coyotes' franchise in...
Harry Kane hopes to ‘inspire’ as Allianz global ambassador
Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...