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Europe
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Messi expands crypto links with Sorare
November 9, 2022
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Horse Racing
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Argentina’s ‘influential’ Gran Premio Nacional gains SIS sponsorship
November 9, 2022
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Europe
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BBC and ITV complete shared broadcast deal for next two EUROs
November 9, 2022
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Cycling
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Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
November 9, 2022
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Latest News
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Sportradar streams ABL matches via first-time OTT platform
November 8, 2022
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Europe
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Leyton Orient aids East London SMEs in starting ELEVEN partner programme
November 8, 2022
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Latest News
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UFC turns to Battle Motors for first-ever official electric commercial truck
November 8, 2022
Betsson named Greek Cup sponsor in latest local marketing push
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Europe
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Greece’s second football division enhances Betsson title sponsorship
November 8, 2022
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Europe
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FIFA helps players ‘find their Calm’ in mindfulness and meditation deal
November 7, 2022
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Europe
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Fenway Sports Group to sell Liverpool FC
November 7, 2022
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Features
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Gracey Chen, Bitget: Messi as an ambassador in the World Cup lead up
November 7, 2022
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Europe
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FC Barcelona signs first gluten free food partnership with ZENB
November 4, 2022
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Horse Racing
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Heineken Silver revealed as title sponsor of F1 Las Vegas Grand Prix
November 4, 2022
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Esports
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Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
November 4, 2022
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Europe
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EcoWatt worn by Southampton FC in sustainability sponsorship
November 4, 2022
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Europe
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KYMIRA Sport elevates Swansea City players recovery amid promotion push
November 3, 2022
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Europe
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ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
November 3, 2022
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Europe
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Irish Rugby streamlines player performance with Ballygowan
November 3, 2022
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Asia
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FC Goa enters third season of Adda52 partnership
November 3, 2022
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Europe
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SPFL rebrands Scottish League Cup in Viaplay media rights deal
November 2, 2022
Celtic FC, Celtic Park
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Europe
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Celtic FC enlists William Hill to operate in-stadia betting offering
November 2, 2022
Breeders Cup HBA Media
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Fan Engagement
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HBA further bolsters reach of Australian and American racing
November 2, 2022
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Latest News
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NCAA and EPIC minimise potential gambling harms across students
November 2, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026