Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...
West Brom names Macron as the club’s official kit supplier
West Bromwich Albion have named Italian sports brand Macron as the club’s official kit supplier in a new multi-year agreement. The deal will commence at...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
FC Barcelona instals HPE cloud solutions to renovated Camp Nou
As part of current renovations to its Spotify Camp Nou stadium, FC Barcelona has partnered with Hewlett Packard Enterprises (HPE) to embed its cloud-based...
Betfair signs Alan Shearer as EURO 2024 ambassador
Former Newcastle United and England striker Alan Shearer has become the latest football ambassador for bookmaker Betfair. Shearer becomes ambassador for Betfair in time for...
Guinness ‘bringing together beautiful game and beautiful pint’ with Premier League
Guinness is making its football debut in a major way by partnering with the English Premier League, the world’s most widely veiewed football league.The...
Premier League clubs cash in before gambling rules kick in
Crystal Palace FC has named Philippine-based online casino NET88 as the men’s official front-of-shirt sponsor for the 2024/25 season.The record deal sees NET88 named...
Julie Harrington declares ‘right time’ to leave BHA
The British Horseracing Authority (BHA) has announced that Julie Harrington will conclude her role as CEO at the end of the year.Harrington's tenure, spanning...
EFL becomes highest attended league body in Europe
The English Football League (EFL) continues to record strong engagement with its followers, with 2023/24 attendances the highest in Europe.During last season, the EFL...
Wolves names DEBET as new shirt sponsor until gambling ban takes...
Wolverhampton Wanderers has agreed a two-year sponsorship deal with DEBET to become the Premier League’s new front-of-shirt sponsor. The new principle sponsorship deal will run...