Flutter partners with women’s netball team in latest Leeds move
Flutter Entertainment’s Sky Bet has partnered with Leeds Rhinos Women’s Netball in an expansion of its engagement with women’s sport.Announcing the partnership on LinkedIn,...
Chelsea Women welcomes further investment after restructure
Chelsea Women has unveiled a long-term strategic plan to accelerate growth, following the appointment of Sonia Bompastor as its Head Coach.At the heart of...
Watford FC open talks with Anthony Joshua over potential investment
Former boxing world heavyweight champion Anthony Joshua has reportedly opened discussions with Watford FC surrounding a potential investment opportunity. The Athletic revealed that Joshua’s financial...
FIFA unveils pathway to World Cup tickets via NFTs
FIFA+ Collect, the governing body's NFT platform, has announced that fans have the chance to buy World Cup tickets via its ‘First-Timers’ activation.The NFT...
DFB intensifies responsible betting efforts via Tipico deal
The German Football Association (DFB) has named German sportsbook Tipico as the official partner of the DFB Pokal, Germany’s annual football cup competition.As part...
Nottingham Forest begins multi-sport plans with netball team addition
Nottingham Forest FC will expand its activity in sports via the planned launch of a Netball Super League (NSL) team, taking notice of netball’s...
Leeds United push for promotion with Red Bull minority stake
Leeds United FC has announced Red Bull as its front-of-shirt sponsor in a deal that also includes the company acquiring a minority stake in...
Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...