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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Daniel Dubois signs with NVA SEG ahead of ‘crucial’ fight

British heavyweight Daniel Dubois has appointed agency NVA Sports and Entertainment Group (NVA SEG) to manage his commercial profile.Dubois has chosen NVA SEG ahead...

Hisense gains commercial rights as VAR screen solutions provider for EURO...

With kick-off about to commence for this summer’s EURO 2024, UEFA has announced Hisense as the official screen provider for VAR during the tournament. Hisense...

AXA joins Women’s Euro 2025 global partner roster

Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...

Report: Chelsea to commit with Infinite Athlete as shirt sponsor

After its initial first-year partnership, Infinite Athlete is reportedly set to continue as the primary sponsor of Chelsea FC for the 2024/25 season. The Premier...

WSC Sports enters ‘next phase’ with new solutions and look

AI-driven content platform WSC Sports has announced three new products, alongside an updated visual identity, as part of its next phase of growth.WSC Sports...

Extreme E and Jackson Swiss Partners align for positive change

Extreme E has named Jackson Swiss Partners, a boutique firm specialising in foreign exchange risk management, its exclusive foreign exchange supplierAs part of the...

Girona announces Etihad Airways as main sponsor next season

Etihad Airways will become the official main sponsor of La Liga club Girona FC in a newly agreed deal that will span across the...

Rugby Australia shows commitment to fans with Fanatics deal 

Rugby Australia has announced an exclusive partnership with global digital sports platform Fanatics, with the latter set to run the official Rugby Australia online...

João Pedro Dobes: Vasco da Gama as innovative now as in...

Vasco da Gama is a football club which has been at the forefront of Brazilian sports since its foundation 130 years ago. João Pedro...

SL Benfica latest sports team to ink partnership with PRIME

Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner. PRIME will...