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Latest News
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First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal
September 16, 2022
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Fan Engagement
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DRL expands a ‘new frontier of tech-driven sports’ with Google Cloud
September 15, 2022
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Europe
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Castore to drive maximum performance with Oracle Red Bull Racing
September 15, 2022
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Asia
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Capgemini to increase ‘global support’ for Rugby with IRFU
September 15, 2022
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Asia
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Manny ‘PacMan' Pacquiao becomes an M88 Mansion ambassador
September 15, 2022
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Cricket
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ECL names Stake.com a main partner of European Cricket Championships
September 14, 2022
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Europe
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UEFA and bwin launch fan-led ads across European territories
September 14, 2022
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Europe
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ETTU places integrity as its ‘top priority’ with Sportradar
September 14, 2022
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Europe
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RacingTV to leverage 2mee’s direct human messaging system
September 13, 2022
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Africa
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Saudi Arabia leads Greece and Egypt in bid for 2030 World Cup
September 13, 2022
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Europe
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Royal funeral prompts BHA to make further racing fixture amendments
September 12, 2022
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Europe
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Sky Sports News adds BetRegal as new Irish sponsor
September 12, 2022
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Basketball
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NBA pursues enhanced fan interactions via Sorare deal
September 12, 2022
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Europe
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Laureus’ Spirit of Sport to show insights of ‘high profile talent’
September 9, 2022
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Latest News
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Philadelphia Eagles and Unibet enhance growth in the ‘emerging online space’
September 9, 2022
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Europe
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Wolves and Cadbury to continue creative community campaigns
September 8, 2022
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Football
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Seattle Sounders and EQC form pitch naming rights partnership
September 8, 2022
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Europe
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Man City adds LeoVegas to training kit sleeves
September 8, 2022
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Esports
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Dota 2 qualifiers agree first betting partnership with GG.BET
September 8, 2022
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Europe
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McGregor touches gloves with Tiger.Trade as its new ambassador
September 7, 2022
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Europe
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FC Viktoria Plzeň edges closer to marketing goals with Betano
September 7, 2022
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Europe
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BBC Cymru Wales to broadcast Cymru’s international games
September 7, 2022
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Football
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Cadbury continues to ‘inspire future generations of women’ with Matildas
September 7, 2022
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026