TKO unites WWE and UFC event teams to seize revenue opportunities
TKO Group Holding (TKO) has combined the UFC and WWE Live Events teams into one unit to bolster its live events portfolios.Following the merger,...
Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...
George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
SPFL unveils record-breaking prize money for flagship cup
The Scottish Professional Football League (SPFL) has substantially increased the prize money for clubs playing in next season’s Premier Sports Cup.The league has announced...
ASC selects Kate Jenkins as new Chair ahead of the Olympics
The Australian Sports Commission (ASC) has appointed Kate Jenkins AO as its new Chair.This new role follows Jenkins’ 30-year career as Australia’s leading authority...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...
Better Collective anticipating summer of sport success after Q1 growth
Better Collective remains confident in its global position in digital sports media in the face of difficulties in North America, offset by European and...
FairPlay takes on Brazilian betting with local Oddschecker launch
FairPlay Sports Media has taken its flagship Oddschecker sports betting odds comparison site live to Brazil ahead of a nationwide wagering market launch this...
OKTAGON MMA ‘exemplifies’ UK growth via deal with SkyBet
OKTAGON MMA has announced that fans in the UK now have the opportunity to place bets on Europe’s top MMA promotion through SkyBet.While UK...