Football Australia has extended its deal with Cadbury – an official partner of the CommBank Matildas – for a further four years.

With the initial collaboration beginning in 2020, the company helped Australia’s Women’s National football team launch the “Get In The Game” campaign that aims to “combat barriers” and help women in sport feel “seen, appreciated, and supported”. 

The campaign is aimed at giving professional female athletes a bigger platform, highlighting role models for younger players as well as providing access to supplies such as better-fitting uniforms.

On the enhanced partnership, Football Australia Chief Executive Officer, James Johnson, said: “We are thrilled to extend our partnership with Cadbury for a further four years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best versions of themselves.

“Over the past two years, the popularity of the CommBank Matildas has soared, and the positive influence of the team has seen players become household names and the CommBank Matildas hold the title of Australia’s most-loved national sporting team.

“With the CommBank Matildas set to play several matches on home soil over the next 10 months, and Australia to co-host the FIFA Women’s World Cup Australia & New Zealand 2023, we are expecting unprecedented growth in women’s football over the next decade. 

“To meet this demand, Football Australia is working with like-minded partners such as Cadbury to promote equality in our sport, where female footballers enjoy the same level of facilities and resources as their male counterparts, and support the development of future CommBank Matildas.”

In further growth of the women’s game, it has also been revealed that Matildas’ defender, Alanna Kennedy, will continue as a Cadbury Ambassador.

“At Cadbury, we’re proud to support the continued growth and equality of women’s sport and thrilled to strengthen our support with the CommBank Matildas until 2026,” added Paul Chatfield, Vice President of Marketing at Cadbury.

“With the FIFA Women’s World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia.”

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