Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...
Daniel Dubois signs with NVA SEG ahead of ‘crucial’ fight
British heavyweight Daniel Dubois has appointed agency NVA Sports and Entertainment Group (NVA SEG) to manage his commercial profile.Dubois has chosen NVA SEG ahead...
Hisense gains commercial rights as VAR screen solutions provider for EURO...
With kick-off about to commence for this summer’s EURO 2024, UEFA has announced Hisense as the official screen provider for VAR during the tournament. Hisense...
AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
After its initial first-year partnership, Infinite Athlete is reportedly set to continue as the primary sponsor of Chelsea FC for the 2024/25 season. The Premier...
WSC Sports enters ‘next phase’ with new solutions and look
AI-driven content platform WSC Sports has announced three new products, alongside an updated visual identity, as part of its next phase of growth.WSC Sports...
Extreme E and Jackson Swiss Partners align for positive change
Extreme E has named Jackson Swiss Partners, a boutique firm specialising in foreign exchange risk management, its exclusive foreign exchange supplierAs part of the...
Girona announces Etihad Airways as main sponsor next season
Etihad Airways will become the official main sponsor of La Liga club Girona FC in a newly agreed deal that will span across the...