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Asia
Time to read: 2 min
Newcastle United grows commercial opportunities with Dr. Cinik
September 6, 2022
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Hospitality
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AFL pens historic $4.5bn broadcasting deal with Foxtel and Seven Network
September 6, 2022
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Europe
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NFL returns to TV2 for Danish fans
September 6, 2022
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Latest News
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NRL extends longest naming rights deal in Australian sport with Telstra
September 6, 2022
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Asia
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BCCI broadens ‘strategic outreach’ of Mastercard with title sponsorship
September 6, 2022
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Europe
Time to read: 2 min
UEFA Champions League finds first airlines partner
September 5, 2022
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Europe
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KAA Gent forms partnership with Benelux-based Circus
September 5, 2022
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Europe
Time to read: 2 min
LOSC Lille welcomes Teddy Smith as a ‘major player in French football’
September 5, 2022
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Latest News
Time to read: 1 min
Chiefs and BetMGM ‘elevate game day experiences’ in betting partnership
September 5, 2022
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Europe
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Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation
September 2, 2022
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Europe
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Southampton FC and Sportsbet.io open ‘community focal point’
September 2, 2022
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Horse Racing
Time to read: 3 min
Codere and XBet build on ‘fresh excitement’ of US horse racing
September 2, 2022
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Fan Engagement
Time to read: 2 min
AFA extends Socios agreement to create ‘new avenues of interaction’
September 1, 2022
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Europe
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Newbury Racecourse names Coral title sponsor of its £250,000 Gold Cup
September 1, 2022
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Europe
Time to read: 2 min
BT Sport and Warner Bros. Discovery complete UK and Ireland venture
September 1, 2022
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Europe
Time to read: 2 min
FC Barcelona and Scotiabank to achieve equality in sport and in society
September 1, 2022
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Europe
Time to read: 2 min
AC Milan undergoes €1.2 bn RedBird Capital takeover
September 1, 2022
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Africa
Time to read: 2 min
beIN Sports brings Bundesliga to MENA for another three years
August 31, 2022
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Latest News
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Orioles partners Fanatics for a more ‘diverse inventory’ of top brands
August 31, 2022
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Football
Time to read: 3 min
Sports clubs’ bookmaker partnerships investigated by Brazil’s Ministry of Justice
August 31, 2022
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Latest News
Time to read: 2 min
talkSPORT broadcasts 49ers games to fans in the UK
August 31, 2022
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Europe
Time to read: 1 min
Aston Villa nets Kaiyun Sports sleeve sponsorship
August 31, 2022
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Europe
Time to read: 2 min
German Ice Hockey adds four years to PENNY partnership
August 30, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026