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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

ESIC welcomes Kambi and Abios as anti-corruption supporters

The Esports Integrity Commission (ESIC) has announced Kambi and its esports data subsidiary Abios as new ESIC anti-corruption supporters.In a significant development for esports...

Jude Bellingham set to star in Lucozade TV campaign

Jude Bellingham has signed as Lucozade’s newest athlete in a multi-year deal that will see the football star become the face of a new...

MotoGP unveils record 297,000 attendance for 2024 Michelin GP

Moto GP has announced that a record-breaking 297,471 attended the 2024 Michelin Grand Prix de France at Le Mans last weekend.The record-breaking Grand Prix...

Tourists to drive billions in revenue at Paris 2024

The Paris 2024 Olympic Games are expected to generate a value of up to €11.5bn, according to the Centre for Sports Law and Economics...

York Racecourse looks to up tech game for Dante fixture

York Racecourse will utilise Spotlight Sports Group’s (SSG) Smart View racecards at the Dante fixture on Thursday 16 May.The racecards have been developed by...

Alpine F1 sings praises of BFR wearables in Hytro deal

BWT Alpine F1 Team has announced a ‘first of its kind’ partnership with leading Blood Flow Restriction (BFR) wearable Hytro.Under the agreement, Hytro will...

Atlético Madrid and Chiliz accelerate digital token partnership

Atlético Madrid has expanded its use of the Socios digital token for fan engagement purposes as part of its partnership with Chiliz.The move will...

Inside Optimum Nutrition & McLaren’s ‘Drive to Thrive’ with McLaren F1

Optimum Nutrition has embedded itself in the culture of a myriad of sports. Starting within its roots inside gym halls, the nutrition brand has...

Arsenal Women making a move to 60,000 seat Emirates Stadium

Arsenal FC is making the Emirates Stadium the main home of its women’s team for the 2024/25 Women's Super League (WSL) campaign.The 60,000-seat stadium...

Old Trafford flooded at ‘Wembley of the North’ meeting

Manchester United Co-Owner Sir Jim Ratcliffe met with Labour Leader Keir Starmer on Sunday to discuss the redevelopment of Old Trafford.The meeting on Sunday...