Rugby Australia shows commitment to fans with Fanatics deal
Rugby Australia has announced an exclusive partnership with global digital sports platform Fanatics, with the latter set to run the official Rugby Australia online...
João Pedro Dobes: Vasco da Gama as innovative now as in...
Vasco da Gama is a football club which has been at the forefront of Brazilian sports since its foundation 130 years ago. João Pedro...
SL Benfica latest sports team to ink partnership with PRIME
Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner. PRIME will...
TKO unites WWE and UFC event teams to seize revenue opportunities
TKO Group Holding (TKO) has combined the UFC and WWE Live Events teams into one unit to bolster its live events portfolios.Following the merger,...
Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...
George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
SPFL unveils record-breaking prize money for flagship cup
The Scottish Professional Football League (SPFL) has substantially increased the prize money for clubs playing in next season’s Premier Sports Cup.The league has announced...
ASC selects Kate Jenkins as new Chair ahead of the Olympics
The Australian Sports Commission (ASC) has appointed Kate Jenkins AO as its new Chair.This new role follows Jenkins’ 30-year career as Australia’s leading authority...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...