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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

AC Milan & Off-White limited edition t-shirt to spread awareness on...

AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children...

Saudi takes next sporting steps in hosting WTA Finals

The World Tennis Association (WTA) has confirmed that the next three tournament finals will be held in Riyadh, Saudi Arabia, from 2024-2026.Saudi Arabia has...

Report: WSL nets media and sponsorship renewals to drive further growth

The Women’s Super League (WSL) is set for a significant boost over the coming years according to two separate reports by The Telegraph. The...

The Red Way: Liverpool leads Premier League in sustainability

Liverpool FC has revealed it leads the Premier League in sustainability in its recent ‘The Red Way’ 2022/23 season report - the club’s sustainability...

Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership

UFC fighter Michael ‘Venom’ Page has entered into a partnership with igaming platform Bets.io aiming to “redefine” the collaboration from the respective fields. The long-term...

Feyenoord unveils Rotterdam connection with new main sponsor

Feyenoord Rotterdam has announced MediaMarkt Nederland as its new main partner in a three-year agreement.Under the agreement, the logo of MediaMarkt will be visible...

Kansas sports teams snubbed in new stadium vote

More than 58% of voters in Jackson County, Missouri have voted down a sales tax measure that would have seen a new ballpark for...

Fluminense inks new €7.7m shirt sponsorship deal with Superbet

Brazilian football club Fluminense FC has reportedly agreed a deal with Superbet for the betting operator to become the team's new front-of-shirt sponsor. Inside World...

Rush Street’s BetRivers hits the track with NASCAR deal

The NASCAR Xfinity Series Dash 4 Cash Race has partnered with BetRivers, a sports betting brand owned by Rush Street Interactive (RSI).Scheduled for 27...

Brighton attributes record profits to best-ever Premier League season

Last season’s 6th place Premier League finish, as well as competing in the UEFA Europa League for the first time, has been hailed by...