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UEFA Nations League and European qualifiers to be shown on Channel 4
May 4, 2022
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CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea
May 4, 2022
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Partners
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Algorand gains World Cup exposure via FIFA partnership
May 3, 2022
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Partners
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McLaren Racing launches OKX partnership at first Miami Grand Prix
May 3, 2022
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Golf
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PGA Tour expands augmented reality partnership with Quintar
May 3, 2022
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Sponsorship
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W Series season-opener renamed under Hard Rock sponsorship
May 3, 2022
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Media Rights
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Pitch streams Cricket Ireland men’s and women’s internationals
April 29, 2022
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Partners
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LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment'
April 29, 2022
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UK
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St Helens moves into 10th year of Totally Wicked partnership
April 28, 2022
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Hospitality
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Houston builds on World Cup bid in hosting Man City v Club América
April 28, 2022
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Latest News
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Rangers’ ‘Team Talk’ receives further funding from Kindred
April 28, 2022
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Media Rights
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Prime becomes home of ONE Championship in US and Canada
April 28, 2022
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North America
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ESPN to exclusively stream softball and lacrosse with Athletes Unlimited
April 27, 2022
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Golf
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Dream Finders Homes moves to PGA Tour in marketing partnership
April 27, 2022
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Horse Racing
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BMW ‘elevates on site experience’ as Kentucky Derby sponsor
April 27, 2022
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Media Rights
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Sky Sports to show W Series in expansion of women’s motor racing
April 26, 2022
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Media Rights
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Viaplay to show over 1,400 matches becoming NHL home in the UK
April 26, 2022
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Partners
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Circa Las Vegas establishes first jersey partnership with Golden Knights
April 26, 2022
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North America
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FanDuel expands partnership with hometown MLB team Yankees
April 26, 2022
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North America
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Red Bulls continue to drive ‘Goals for Growth’ in extended Audi deal
April 25, 2022
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Fan Engagement
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Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian football'
April 25, 2022
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Partners
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Celtic latest to launch digital cards via Sorare
April 25, 2022
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Media Rights
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‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
April 22, 2022
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026