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Europe
Time to read: 2 min
FIH moves into the betting space with BetCity.nl
May 25, 2022
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Spain
Time to read: 2 min
Sevilla FC to join Castore’s portfolio of sportswear partnerships
May 25, 2022
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Partners
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Betano named Romanian Cup sponsor as tournament undergoes restructure
May 24, 2022
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Cricket
Time to read: 3 min
Emirates secures longest sponsorship in English domestic cricket
May 24, 2022
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Fan Engagement
Time to read: 2 min
AFL brings fans ‘authentic connection’ to football with first Reddit avatars
May 24, 2022
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Sponsorship
Time to read: 3 min
Rakuten holds its place on Golden State Warriors kit
May 24, 2022
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Media Rights
Time to read: 2 min
Viaplay becomes streaming home of the Championship across Europe
May 23, 2022
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UK
Time to read: 2 min
Kappa continues support for British basketball following ‘monumental growth'
May 23, 2022
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UK
Time to read: 2 min
Premier League pushed for quicker removal of gambling sponsors
May 23, 2022
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Media Rights
Time to read: 2 min
Bundesliga extends Sky Mexico partnership following ‘rapid growth'
May 20, 2022
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North America
Time to read: 2 min
Betcris expands exposure in Panamanian Baseball stadiums
May 20, 2022
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UK
Time to read: 2 min
Neil Callan carries new logo under 888sport sponsorship
May 19, 2022
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Fan Engagement
Time to read: 2 min
Trident Leagues and Entain connect football fans and volunteers
May 19, 2022
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Media Rights
Time to read: 2 min
‘Definitive moment’ as XFL streamed on Walt Disney and ESPN platform
May 18, 2022
BREAKING
Time to read: 2 min
AS Monaco expands ‘strong spirited’ VBET sponsorship
May 18, 2022
Sauber
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Sponsorship
Time to read: 2 min
F1’s Japanese Grand Prix renamed under Honda sponsorship
May 18, 2022
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Features
Time to read: 4 min
David Tinnion, London Youth Rowing: The benefits of CSR partnerships in sports
May 18, 2022
Florida Panthers
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Fan Engagement
Time to read: 2 min
SeatGeek to provide ‘easy ticket solution’ for Panthers fans
May 17, 2022
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South America
Time to read: 3 min
Three Brazilian football clubs gain gambling company sponsors
May 17, 2022
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South America
Time to read: 2 min
CONMEBOL and OneFootball develop instant highlights package
May 16, 2022
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Fan Engagement
Time to read: 2 min
Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign
May 16, 2022
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Horse Racing
Time to read: 2 min
Indy 500 gives Caesars Sportsbook ‘strong presence’ at motorsports events
May 16, 2022
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Partners
Time to read: 2 min
Land Rover continues ‘decades of support’ in Wallabies partnership
May 16, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026