Puma to become Southampton FC’s new kit partner for 2024/25
Southampton FC have agreed a multi-year partnership that will see Puma become the club’s official kit partner from the 2024/25 season onwards. The four-year deal...
Betano sports sponsorship crusade countries with Brasileiro Série A deal
Betano has signed yet another major sports sponsorship deal according to media reports, taking the title partnership of Brazil’s Campeonato Brasileiro Série A.The Greek...
Vodafone explores concussion and menstrual cycle link in women’s rugby
Vodafone, founding principal partner of Wales Women’s and Girl’s Rugby, has unveiled new concussion tracking technology on its PLAYER.Connect platform.Vodafone has added concussion tracking...
TNS signs Beer Trading & Kompass Wines as latest sponsor
The New Saints Football Club (TNS) has announced a partnership with Beer Trading & Kompass Wines as the Welsh football club’s official beer and...
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth...
Kellogg’s has embarked on a nationwide community-focused programme with British football in partnership with the English and Scottish football pyramids.The initiative is a cross-collaboration...
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
Knighthead Capital Management LLC (Knighthead), the majority owner of Birmingham City FC, has taken a step toward creating a vibrant Sports Quarter and new...
Meta to curate fan activations on Instagram for 2024 IPL season
Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian...
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS. The SheSportTech initiative...
UK govt aligns £35m cricket investment with major tournaments
Prime Minister Rishi Sunak has unveiled a £35m initiative to enhance grassroots cricket facilities and promote wider access to the sport within state schools.This...
Boca Juniors to mark 119th anniversary with Betsson branded kits
Betsson’s partnership with Boca Juniors will come into effect this week with the betting firm’s branding set to appear on the front of the...