Fanatics drives international growth with three new appointments
Fanatics commerce has appointed Stephen Dowling as its new International President to focus on growth outside of North America.Over recent years, the designer, manufacturer...
NFL 2023 sponsorship revenue soars 15% to $2.35bn
As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...
STARLUX raises California profile with LA Dodgers partnership
Los Angeles Dodgers has signed a partnership with STARLUX Airlines, granting the Taiwanese airline marketing exposure in California after an expansion of its operations...
Harry Kane becomes investor in performance-wear brand Reflo
Bayern Munich and England striker Harry Kane is the lead investor in performance-wear brand Reflo's first seeding round and will promote the company’s focus...
William Hill increases exposure in Irish racing with four new ambassadors
William Hill has announced the introduction of four new horse racing representatives to its ambassador portfolio.The British betting operator has added four new representatives...
GG.BET extends Team Vitality partnership into 2024
The global betting brand GG.BET has announced the extension of its deal with international esports club Team Vitality into 2024.GG.BET partnered with the esports...
FairPlay conducts first M&A under new identity just one week after...
FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4).Founded in 2019...
MLB & JTB offer hospitality packages in new multi-year partnership
Major League Baseball (MLB) has announced a new multi-year partnership with Japan-based hospitality company JTB. As part of the new deal, JTB will become the...
PSG announces trading partnership with CFI
Paris Saint-Germain (PSG) has announced a partnership with Credit Financier Invest (CFI) as the latter becomes the official online trading partner of the French...
Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
As announced this morning (25 January) FairPlay Sports Media (FairPlay/FPSM) has become the new identity of Oddschecker and its subsidiary brands, a rebrand needed...