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Partners
Time to read: 2 min
Inter Milan renews Fratelli Beretta partnership until 2023
October 27, 2021
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Fan Engagement
Time to read: 3 min
BMW creates ‘premium experiences’ for NHL fans
October 27, 2021
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Latest News
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Kansas City owners ‘shape a stronger future’ in first NWSL stadium
October 26, 2021
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Europe
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UEFA Women’s EURO tournament gains Starling Bank sponsorship
October 26, 2021
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Latest News
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76ers enhances Betway’s visibility in multi-year partnership
October 26, 2021
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Integrity
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ITF ‘safeguards events’ in Sportradar extension deal
October 26, 2021
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NHL
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NHL and NHLPA extend Upper Deck partnership with NFTs
October 26, 2021
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Sponsorship
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Penguins strengthens Agway exposure in partnership extension
October 26, 2021
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Italy
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Santa Margherita strengthens collaboration with Italian champions
October 25, 2021
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Regions
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Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
October 25, 2021
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Rugby
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RFU bids to host Women’s 2025 Rugby World Cup
October 25, 2021
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Partners
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Severstal forms fan engagement focused partnership with Fonbet
October 22, 2021
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Media Rights
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Six Nations Rugby continues BBC Radio broadcast
October 22, 2021
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Fan Engagement
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Man City expands ‘popular digital content’ with Midea
October 22, 2021
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Cricket
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T20 World Cup ensures ‘world-class protection’ in Dettol deal
October 22, 2021
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NHL
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Predators announces sports betting partnership with Bally’s
October 22, 2021
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Rugby
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US launches official campaign to host Rugby World Cup
October 21, 2021
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Asia
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UAE to host FIFA World Cup in 2022
October 21, 2021
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Media Rights
Time to read: 3 min
NBABet Stream makes non-US debut via TAB linkup
October 21, 2021
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Horse Racing
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Formula E establishes first blockchain title sponsorship with Avalanche
October 21, 2021
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Golf
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DP World Tour partners BDSwiss in ‘technical expertise’ commitment
October 20, 2021
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Features & Analysis
Time to read: 4 min
COPA90’s Berisha: Leveraging blockchain to ‘better the world of football’
October 20, 2021
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Fan Engagement
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NBA partners Coinbase in ‘exploring the future’ of fan engagement
October 20, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026