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Europe
Time to read: 2 min
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
October 12, 2021
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NFL
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Three German cities looking to stage NFL games
October 12, 2021
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Europe
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Santini to provide jerseys to Tour De France
October 12, 2021
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NFL
Time to read: 3 min
Cincinnati Bengals launches free-to-play games in Low6 partnership
October 11, 2021
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Media Rights
Time to read: 2 min
ICC engages fans in Sportradar streaming partnership
October 11, 2021
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Basketball
Time to read: 2 min
FIBA ‘brings fans closer to basketball’ in J9 deal
October 11, 2021
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North America
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Continental Tire gifts fans in MLS partnership renewal
October 8, 2021
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Tennis
Time to read: 2 min
Betway sponsors Stockholm Open acquiring ‘prominent branding’
October 8, 2021
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UK
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QPR confirm TebWin as betting partner whilst prioritising responsible gambling
October 8, 2021
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North America
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Mavericks boasts ‘good health equals victories’ in Therabody partnership
October 8, 2021
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Europe
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Betfred secures longest title partnership in Super League history
October 8, 2021
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Cricket
Time to read: 3 min
PCA strengthens gamble awareness in partnership with EPIC
October 8, 2021
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North America
Time to read: 2 min
NHL renews Chemours partnership in sustainability push
October 7, 2021
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Latest News
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Chevron sponsors LGPA to ‘champion’ women in sports
October 7, 2021
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Rugby
Time to read: 2 min
Umbro unveils RFU home kits with first for women’s rugby
October 7, 2021
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Asia
Time to read: 3 min
Eleven secures multi-territory AFC media rights
October 7, 2021
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Sports
Time to read: 2 min
Stats Perform tackles online abuse following Signify partnership
October 6, 2021
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Oceania
Time to read: 2 min
A-League Men net first time rebranding in Isuzu partnership
October 6, 2021
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Fan Engagement
Time to read: 2 min
Bundesliga becomes part of fantasy game in Sorare partnership
October 6, 2021
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UK
Time to read: 2 min
Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership
October 6, 2021
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Fan Engagement
Time to read: 2 min
Irish FA secures ‘innovative’ five-year broadcasting deal with BBC
October 6, 2021
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Basketball
Time to read: 2 min
NBA extends long term partnership with American Express
October 5, 2021
BREAKING
Time to read: 2 min
Astropay gains exposure in first-time cricket deal
October 5, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026