The National Basketball Association (NBA) has announced a collaboration that sees Coinbase become its exclusive cryptocurrency platform partner.

The deal marks the first ever cryptocurrency partner for the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball, and looks to consist of ‘unique content, innovations, activations and experiences’ from Coinbase to educate fans of ‘increasing advancements’.

“Our partnership with Coinbase is representative of the WNBA’s emphasis on innovation as we continue to find opportunities to meet our fans where they are,” commented Phil Cook, WNBA Chief Marketing Officer. “As we build off the success of the WNBA’s first 25 seasons, innovating alongside Coinbase will help us explore the future of fan engagement.”

Beginning with tonight’s tip off of the NBA’s 75th Anniversary season, Coinbase is promised to have brand presence during nationally televised games. 

The company will also become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as a partner of NBA G League Ignite.

Kate Rouch, Chief Marketing Officer of Coinbase, noted: “The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans.

“As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”

In recent months, Coinbase has also created its presence in esports via a partnership with ESL Gaming, as the company became the official crypto exchange partner for ‘key ESL events’ for the remainder of 2021 and 2022.

Kerry Tatlock, Senior Vice President, Global Marketing Partnerships and Media at the NBA, added: “We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”

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