San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...
Arsenal signs multi-year partnership with MG Motors UK
Arsenal has announced MG Motors UK as the club’s official automotive partner after signing a multi-year agreement.MG Motors will support both of Arsenal’s men’s...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.The American-based broadcasting network announced...
FIFA elevates fan experience with Visa partnership extension
FIFA has extended its global partnership with Visa until 2027 ahead of the FIFA World Cup 2026. The world football governing body announced Visa as...
AFA adds FeedConstruct to growing sponsorship portfolio
The Argentine Football Association (AFA) has announced a new sponsorship with sports data provider FeedConstruct. Under the terms of the commercial agreement, FeedConstruct will become...
Irish Betting Bill continues to concern country’s horse racing sector
Irish racing stakeholders have raised concerns about the commercial implications of the country’s Betting Regulation Bill, and what this could mean for the sport.In...
Sportradar restructures business divisions in line with strategic plans
Swiss sports technology and data company Sportradar has embarked on the latest phase of its strategic plan, specifically making changes to its business structure.The...
AC Milan continue to promote air quality with Clivet partnership renewal
AC Milan has announced it has renewed its partnership with air conditioning solutions company Clivet. The company will remain as the Serie A club’s Air...
Paolo Guerrero to strengthen Betsson’s LatAm expansion
Peru’s all-time record goalscorer Paolo Guerrero has become the exclusive global casino ambassador for betting operator Betsson. The global partnership aims to further strengthen Betsson’s...
Oddschecker rebrands to FairPlay Sports Media to reflect cross-sector vision
In a move to enhance its international standing as a partner for sports media outlets and betting operators, Oddschecker Global Media has unveiled a...