MetLife Stadium to host 2026 FIFA World Cup final
New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.FIFA confirmed that the...
Real Madrid secures first-ever kit sleeve sponsorship
Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...
McLaren adds Airwallex to growing partnership portfolio
The McLaren Formula 1 team has announced Airwallex as its latest multi-year partner ahead of the 2024 season.Airwallex will provide McLaren with its suite...
Manchester United launches co-branded energy drink
Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...
NSE stacks up its partnership roster with Pringles
National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...
Caesars prepares for Super Bowl LVIII with range of new betting...
Ahead of Super Bowl LVIII, Caesars Sportsbook has unveiled a suite of new betting propositions for NFL’s flagship game on 11 February in Las...
Sports giant Endeavor combines IMG Arena and OpenBet assets
Sports and entertainment giant Endeavor has integrated its sports data rights business IMG Arena under the banner of its sportsbook platform, OpenBet.By doing so,...
Saudi Arabia’s PIF explores Premiership Rugby investment
Saudi Arabia’s Public Investment Fund (PIF) has discussed a possible investment of £60m into four Premiership Rugby Clubs.According to The Telegraph, PIF has reportedly...
DraftKings adds LeBron James to sports partnership roster
DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.The...
2024 Olympics gears up with Visa & Fibank custom debit cards
Ahead of the 2024 Olympics this summer in Paris, Visa and b are collaborating to create unique debit and credit cards with the official...
































