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Media Rights
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OneFootball aims to engage younger fans via Klefer streaming partnership
October 20, 2021
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Football
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Wolves accelerates US growth in Peak6 partnership
October 19, 2021
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Latest News
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Arsenal produces ‘unique content’ with Expo 2020 Dubai
October 19, 2021
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Partners
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ARC restructures All Weather Championship schedule and sponsors
October 19, 2021
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Latest News
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BWF extends HSBC partnership following COVID-19 effects
October 19, 2021
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Fan Engagement
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NBA develops ‘initiative experiences’ for fans with Google
October 19, 2021
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Regions
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HPE provides ‘ultra-connected’ experiences to Commonwealth Games
October 18, 2021
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Cricket
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ICC signs new cryptocurrency exchange partner
October 18, 2021
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Media Rights
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Bundesliga adds to global broadcasts via SPN India partnership
October 15, 2021
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NHL
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Wild announces helmet partner in return of 82-game season
October 15, 2021
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Latest News
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Dallas Mavericks and Betway link in ‘free to play’ partnership
October 15, 2021
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Features & Analysis
Time to read: 4 min
SBC Summit CIS: Betting sponsorships provide ‘big opportunity' for CIS sports
October 15, 2021
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Horse Racing
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NASCAR partners Fubo Sportsbook to strengthen sports betting links
October 15, 2021
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South America
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Real Madrid strengthens Codere partnership across Latin America
October 15, 2021
Manchester City
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Latest News
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Man City kicks off Qualtrics partnership to ‘listen to fans’
October 14, 2021
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Italy
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Serie C coverage secured via Eleven’s Amazon partnership
October 14, 2021
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Partners
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AS Monaco forges Russia-facing deal with Liga Stavok
October 14, 2021
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Italy
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S.S Lazio names Binance new shirt sponsor
October 14, 2021
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Tennis
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ITF launches Cup Final fan tokens with Socios
October 14, 2021
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NHL
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DraftKings expands in NHL creating ‘exciting content’ for fans
October 14, 2021
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Esports
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E-sports’ Endpoint CeX releases NFTs in Socios partnership
October 13, 2021
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NFL
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Two Circles covers advertising sales across NFL
October 13, 2021
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Latest News
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US Ski & Snowboard gains Textron Aviation sponsorship
October 13, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026