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Sponsorship
Time to read: 2 min
Pepsi replaces Coca-Cola as Philadelphia Eagles partner
July 28, 2020
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Data
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Badminton Europe names Sportradar as official data partner
July 28, 2020
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Sponsorship
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McLaren reunites with Gulf in multi-year partnership
July 28, 2020
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Sponsorship
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Vodafone partnership leads
British & Irish Lions into South Africa
July 28, 2020
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Fan Engagement
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Bristol City boosts online video solutions with StreamAMG expansion
July 27, 2020
BREAKING
Sponsorship
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AC Milan renews long-term
Emirates partnership
July 27, 2020
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Sponsorship
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Barcelona strikes new five-year
Canon Medical deal
July 27, 2020
BREAKING
Sponsorship
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British Masters extends Betfred partnership
July 27, 2020
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Sponsorship
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NBA nets new beer partner in Michelob Ultra
July 24, 2020
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Sponsorship
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Luton Town secures long term partnership with Umbro
July 24, 2020
NBA
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Sponsorship
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Misfits Gaming strengthens Miami Heat and Orlando Magic partnership
July 24, 2020
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Sponsorship
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UBS strikes 20-year arena naming rights deal with NHL’s Islanders
July 23, 2020
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Sponsorship
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Leicester City reveals front-of-shirt Thailand partnership
July 23, 2020
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Sponsorship
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Women's British Open undergoes rebranding following AIG extension
July 23, 2020
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Fan Engagement
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Twitch enhances sports output with dedicated content channel
July 23, 2020
BREAKING
Sponsorship
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Team Ineos rebrands as Ineos Grenadiers
ahead of Tour de France
July 22, 2020
BREAKING
Football
Time to read: 3 min
The City of Angels nets NWSL expansion team
July 22, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Motorsport Network launches distribution and production platform
July 22, 2020
BREAKING
Esports
Time to read: 6 min
The esports report - British Esports partners with Table Tennis England as Chiefs seal Optus deal
July 22, 2020
BREAKING
Sponsorship
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Leeds United nets ‘record-breaking’ five-year adidas partnership
July 22, 2020
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Sponsorship
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IRFU secures four-year Canterbury extension
July 21, 2020
NHL Logo on flag
BREAKING
Fan Engagement
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NHL opts for remote production with cloud-based firm Blackbird
July 21, 2020
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Sponsorship
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Sunderland partners with GAS to become front of shirt sponsor
July 21, 2020
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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