IMG secures two-year Channel 4 football streaming partnership
Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies will be produced by sports, events and media company,...
Mastercard enhances support of CONMEBOL competitions
Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard.The deal includes sponsorship of the CONMEBOL Libertadores in the...
RED Canids to digitally engage further gamers with Rivalry
Brazilian esports organisation RED Canids has inked a ‘multifaceted’ agreement with sports betting and media company Rivalry.As the pair collaborate on various physical and...
Dortmund builds on crypto knowledge with enhanced Coinbase deal
Borussia Dortmund has expanded its relationship with Coinbase as the firm becomes a premium partner of the Bundesliga club. The collaboration, which originally began in...
PGA Tour to further identify suspicious activity in two integrity deals
The PGA Tour has announced two new partnerships that aim to enhance monitoring capabilities as part of an expanded PGA Tour Integrity Program. An agreement...
The World Cup hat trick – marketing, engagement and product power
Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...
NBA and WNBA take VR to ‘a new level’ with enhanced...
The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset.Aiming to ‘bring the excitement of professional basketball in...
Pickleball grows in US with ‘historic’ ESPN and CBS Sports deals
The Association of Pickleball Professionals (APP) has announced media rights deals with CBS Sports and ESPN.The channels will broadcast hundreds of hours of APP...
SLAM to supply sailing apparel to Emirates Team New Zealand
Auckland-based sailing team Emirates Team New Zealand has partnered with high-performance sailing clothing brand, SLAM.The four-time America's Cup winner secures the company as its...
Minas Gerais’ football league sponsored by EstrelaBet
Brazil’s Championship of Mineiro has secured a new sponsorship agreement with EstrelaBet.The league, which includes notable teams such as Atlético Mineiro, Cruzeiro and America-MG,...