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BREAKING
Sponsorship
Time to read: 2 min
NFL continues to boost sponsorship portfolio with Invisalign partnership
August 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
Heineken 0.0% replaces Amstel as Europa League partner
August 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
AC Milan announces ‘symbolic’ EA partnership
August 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace strikes W88
front-of-shirt partnership
August 3, 2020
FA Cup
BREAKING
Fan Engagement
Time to read: 2 min
FA Cup final on BBC garners 8.2m viewers
August 3, 2020
Subway
BREAKING
Sponsorship
Time to read: 2 min
Subway scores a touchdown
with NFL partnership
July 31, 2020
BREAKING
Europe
Time to read: 2 min
TOTO announces history making Eredivisie sponsorships 
July 31, 2020
YouTube
BREAKING
Fan Engagement
Time to read: 2 min
Formula 1 and YouTube team up to livestream Eifel Grand Prix
July 31, 2020
BREAKING
Sponsorship
Time to read: 2 min
NHL announces KitKat collaboration in Canada
July 31, 2020
BREAKING
Sponsorship
Time to read: 2 min
NBA names Olybet as official betting partner
July 31, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Ligue 1’s Dijon boosts engagement with Twitch agreement
July 31, 2020
08:44
BREAKING
Fan Engagement
Time to read: 4 min
Matchroom looks to maximise engagement with innovative Fight Camp gamble
July 30, 2020
BREAKING
Sponsorship
Time to read: 2 min
Osasuna replaces Hummel with Adidas as official kit supplier
July 30, 2020
BREAKING
North America
Time to read: 2 min
MLB adds INTRALOT to its operator portfolio 
July 30, 2020
BREAKING
Sponsorship
Time to read: 2 min
COVID-19 implications cost top clubs €751m in brand value
July 30, 2020
BREAKING
Esports
Time to read: 3 min
Report: Esports sponsorship predicted to reach $615m in 2020
July 30, 2020
BREAKING
Sponsorship
Time to read: 2 min
NHL delivers multi-year Little Caesars partnership
July 29, 2020
BREAKING
Media Rights
Time to read: 3 min
BT Sport teams with Insight TV to produce a women’s football series
July 29, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Arsenal boosts fan engagement with Intel Sports extension
July 29, 2020
Bournemouth
BREAKING
Football
Time to read: 2 min
Bournemouth partners with SecuTix to launch new ticketing system
July 29, 2020
Ferrari
BREAKING
Esports
Time to read: 5 min
The esports report- Ferrari launches sim racing series and FaZe partners with Verizon
July 29, 2020
PGA Tour
BREAKING
Sponsorship
Time to read: 2 min
PGA Tour announces DraftKings as official betting partner
July 29, 2020
BREAKING
Sponsorship
Time to read: 2 min
MKF secures Miami Dolphins strategic partnership
July 28, 2020
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026