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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Mercedes F1 team enlists Nuvei as one of its sponsors

Mercedes-AMG Petronas has announced Nuvei as one of its new sponsors ahead of the upcoming 2023 Formula One season. The payments processor Nuvei logo will...

Detroit Pistons to integrate AI chat features with new GameOn partnership

National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn. The Pistons will integrate...

12 County Cricket sides team up with NFT platform FanCraze

Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most...

beIN Media secures MENA broadcasting rights to CONMEBOL matches

Global sports and entertainment platform beIN Media Group has acquired the broadcasting rights to South America’s biggest football clashes.For at least the next three...

iPRO to be ‘part of huge growth in UK Basketball’ with...

Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner.The collaboration also underlined...

AEW to appear on ESPN for fans in Australia, New Zealand...

ESPN has secured exclusive broadcast rights to American professional wrestling promotion, All Elite Wrestling (AEW).From 16 February, the channel will broadcast matches and further...

Vitality enhances netball links by sponsoring first World Cup in Africa

Vitality has again been revealed as the title sponsor for the upcoming Vitality Netball World Cup.Taking place at the Cape Town International Convention Centre...

Bayern Munich selects Adyen to handle the club’s payment processes

FC Bayern Munich has announced fintech firm Adyen as the exclusive payment solution partner of the club.The company will manage the Bundesliga champions’ payment...

Arnold Clark Cup partners Coventry Building Society in ‘exciting year for...

The Arnold Clark Cup has revealed a partnership with savings and mortgage company, Coventry Building Society.As official event partner, the firm will use the...

A2A Energia latest to join AS Roma as official partner

AS Roma has linked with A2A for the group’s subsidiary, A2A Energia, to become the club's official partner as early as this season.A2A Life...