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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

MLB agrees deal for SeatGeek to become its official ticketing partner

Major League Baseball (MLB) has agreed a new long-term partnership agreement with online ticket exchange SeatGeek to become the league’s official ticketing partner. SeatGeek takes...

F1 Las Vegas names Aristocrat Gaming as official slot machine partner

Formula One Las Vegas Grand Prix has announced Aristocrat Gaming as its official slot machine partner.It comes ahead of the F1 Heineken Silver Las...

Tottenham Hotspur taps into stadium opportunities with long-term Formula 1 deal

Expanding the opportunity of the Tottenham Hotspur Stadium, the club has confirmed a 15-year strategic partnership with Formula 1.As part of the collaboration, the...

Manchester City to increase Etihad Stadium capacity as part of new...

Manchester City Football Club has unveiled plans to develop the north stand of the Etihad Stadium - with its lower tier being extended -...

Formula 1 reveals season live streaming link with South Korea’s Coupang...

Formula 1 has revealed a new broadcasting deal with South Korean OTT company Coupang Play. The deal entails that the 2023 FIA Formula One World...

Athletic Club unveils B2BinPay as new sleeve sponsor

Athletic Club has named B2BinPay an official sponsor of the club after the pair signed an agreement for the remainder of the current campaign...

Henry Hodgson: Building a ‘literal foundation’ for the NFL in the...

As the league gains more and more attention each season in the UK, talk of a British NFL franchise has been a major focus...

Real Betis extends 52-year-old partnership with Cruzcampo

Real Betis Balompié has agreed to extend its business relationship with Spanish brewery Cruzcampo, making it the LaLiga side’s longest ever partnership. The extension will...

Alfa Romeo F1 Team Stake announces new sponsor in prep for...

The Alfa Romeo F1 Team Stake has announced a new sponsorship deal ahead of the 2023 Formula one season in reinsurance firm Corinthian Re. Along...

Marseille partners with Mojabet for ‘deep roots’ in African football

Olympique de Marseille (OM) has announced that Mojabet has become the club's official African betting partner for the next six years.The Ligue 1 club...