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Sponsorship
Time to read: 2 min
Liverpool strikes global partnership with the country of Mauritius
July 21, 2020
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Sponsorship
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2022 Winter Olympics serves
Yum China as latest sponsor
July 20, 2020
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Cricket
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Gloucestershire Cricket takes off with Cayman Islands sponsorship
July 20, 2020
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Sponsorship
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Newcastle United strikes extension with online sportsbook FUN88
July 20, 2020
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Sponsorship
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Formula E boosts Chinese engagement with
Kuaishou ‘strategic alliance’
July 20, 2020
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Sponsorship
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Leicester Tigers finds new main
partner in Topps Tiles
July 17, 2020
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Sponsorship
Time to read: 3 min
LA Galaxy and LA Kings secure MKF partnership following AEG deal
July 17, 2020
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Fan Engagement
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PM reveals blueprint for bringing fans back to stadiums
July 17, 2020
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Fan Engagement
Time to read: 2 min
Marseille ‘pioneers’ fan engagement with Twitch broadcast initiative 
July 17, 2020
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Sponsorship
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Roma looks to ‘explore new opportunities’
following Nike termination 
July 17, 2020
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Sponsorship
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PFL secures long-term Acronis partnership
July 17, 2020
BREAKING
Fan Engagement
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Betsson looks to Spanish market growth with UD Ibiza
July 16, 2020
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Spain
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Real Madrid boosts sponsorship portfolio with banking sector collaboration
July 15, 2020
BREAKING
Sponsorship
Time to read: 3 min
Dafabet furthers cricket sponsorships with two new deals
July 15, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Inter Milan elevates social engagement with Twitter partnership
July 15, 2020
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Sponsorship
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Banning gambling shirt sponsorships an 'obvious thing to do' says Carolyn Harris
July 14, 2020
BREAKING
South America
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Corinthians unites with Galera.Bet in long term partnership
July 14, 2020
BREAKING
Sponsorship
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Yakubu nets Interwetten brand ambassador role
July 14, 2020
BREAKING
Fan Engagement
Time to read: 5 min
SBC Digital Summit North America’s stellar line-up brings together betting & gaming industry’s major players
July 14, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Stats Perform strengthens streaming partnership with NBL
July 13, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Jupiler Pro League agrees unique highlights partnership
July 13, 2020
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Sponsorship
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Macron nets Real Sociedad sponsorship extension
July 13, 2020
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Latest News
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Venum to replace Reebok as official UFC partner
July 10, 2020
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026