Hamburger SV extends AdmiralBet collab focusing on digital content creation
2. Bundesliga team Hamburger SV has announced an extension to its exclusive partnership with betting firm AdmiralBet. The German football club will work alongside AdmiralBet...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.The 32-year-old will now use the brand’s products...
SBC Summit North America puts sports betting products in the spotlight...
The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated 'Sports Betting...
Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship
Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA). The PepsiCo-owned brand is now the official sponsor...
Sevilla FC elevates global presence with digital newsletter transformation
Sevilla FC has elevated its digital footprint as the club looks to bolster fan engagement and grow its international presence. The club detailed key aspects...
Judd Trump to bolster Vave’s global growth ambitions
Snooker legend Judd Trump has linked with crypto betting brand, Vave, becoming the firm's new global brand ambassador.The snooker legend – who is one...
Mastercard elevates Champions League sponsorship through ‘Walk out With Messi’ competition
Mastercard are offering football fans a chance to walk out with Lionel Messi for an upcoming UEFA Champions League tie with the ‘Walk out...
Mercedes F1 team enlists Nuvei as one of its sponsors
Mercedes-AMG Petronas has announced Nuvei as one of its new sponsors ahead of the upcoming 2023 Formula One season. The payments processor Nuvei logo will...
Detroit Pistons to integrate AI chat features with new GameOn partnership
National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn. The Pistons will integrate...
12 County Cricket sides team up with NFT platform FanCraze
Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most...