MLB supports Distill Brands promotion in ‘creative’ partnership
Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...
Sky Sports News partners William Hill to boost sport-focused strategies
Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season.A LinkedIn post...
Douglass Morgan becomes first black female President of an NFL team
Sandra Douglass Morgan has this week been announced as the new President of American football team, Las Vegas Raiders.Morgan has long been a trailblazer...
PSG shares social responsibility commitment in FDJ partnership
Paris Saint-Germain (PSG) and FDJ have signed a three season-long partnership which sees the firm's sports betting brands become premium partners of the club.The...
Leeds expands ‘long-standing’ Astonish partnership to training wear
Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.The...
Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.The deal...
MLS and IMG Arena ‘create a new standard’ in football data...
Major League Soccer (MLS) has formed a deal with IMG Arena, which will become its official data distribution partner after what was described as...
Luís Figo becomes brand ambassador for Digitain
Luís Figo has signed a deal to become a brand ambassador of sports betting and igaming technology platform provider, Digitain.The firm stated that the...
Sacramento Kings brings ‘exciting experiences’ with Red Hawk Casino
Red Hawk Casino has revealed a partnership with Sacramento Kings which will begin during the 2022-23 NBA season. The partnership aims to ‘merge the excitement’...
Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...