8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com.Fans in attendance...
AS Monaco first in Ligue 1 to enter ‘new NFT universe’...
AS Monaco has partnered with Capital Block to become the first football club in Ligue 1 to collaborate with a Non-Fungible Token (NFT) consulting...
Parimatch cuts ties with Russian Esports outfit Team Spirit
Parimatch has ended its partnership with Russian esports organisation Team Spirit, due to the country’s military conflict in Ukraine.In collaboration since 2019, Team Spirit...
MLB brings Capital One cardholders ‘exclusive tickets and experiences’
Major League Baseball (MLB) has partnered with Capital One which becomes the league's official bank and credit card partner, as well as the presenting...
Atlético Mineiro extends Betano front-of-shirt sponsorship
Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...
FIFA fills final partner position for World Cup with QatarEnergy
FIFA has revealed QatarEnergy as an official partner which joins the line-up of companies supporting the upcoming FIFA World Cup Qatar 2022. The liquified natural...
MediaWorks ‘elevates the profile’ of women’s rugby in World Cup sponsorship
The Rugby World Cup 2021 has announced radio and outdoor media company MediaWorks as an official sponsor of the tournament which had been postponed...
Sport Climbing viewership rises in Europe with Discovery deal
The International Federation of Sport Climbing (IFSC) has formed a partnership with Discovery Sports, which will broadcast all IFSC World Cup and World Championship...