UEFA secures new women’s sponsor with Grifols partnership
Spanish pharmaceutical firm Grifols has partnered with UEFA, becoming the latest sponsor of the continental football governing body’s women’s national team and club tournaments.The...
MLS expansion St Louis City secures second major sponsor
St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement...
Burnley refreshes AstroPay sponsorship
Ahead of the 2021/22 Premier League season, Burnley Football Club has revealed that AstroPay will become the team’s official payment solutions partner and sleeve...
Formula One partners with PokerStars in ISG brokered deal
Formula One has announced PokerStars as its new official betting sponsor, following a deal struck between the firm and the racing series' sponsorship and...
United Rugby Championship enlists Roc Nation to grow new audiences
The newly launched United Rugby Championship (URC) has inked a strategic consulting partnership with sports and entertainment agency Roc Nation.The tournament, which was recently...
CoinDCX nets Ireland cricket team jersey sponsorship
Cryptocurrency exchange CoinDCX has been named as the main team sponsor of the Ireland international cricket team.As part of the partnership, CoinDCX will also...
Wolves Esports enters sim racing with GR Racing
Wolverhampton Wanderers’ esports organisation, Wolves Esports, has linked up with privately-owned racing team GR Racing.As part of the collaboration, the two parties will form...
Lenovo upgrades Inter Milan sponsorship as Socios.com still in the running
Chinese technology company Lenovo has upgraded its sponsorship of Serie A giants Inter Milan.Under the terms of the expanded agreement, Lenovo’s logo will be...
Bally’s Corporation purchases AVP to ‘gamify’ US volleyball
Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the premier professional beach volleyball organisation and host of the longest-running domestic beach volleyball...
Betway pledges support to MIBR esports CS:GO campaign
Brazilian esports organisation Made in Brazil (MIBR) has launched its ‘Feitos no Brasil’ scouting and player development programme, which aims to strengthen the organisation’s...