LVBet nets partnership with Douglas Costa
Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet.The 30-year old...
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...
Various cities ‘at risk’ of losing Euro 2020 hosting status
Bilbao, Dublin and Glasgow are all ‘at risk’ of losing co-hosting duties for the delayed 2020 European Championships, with UEFA considering cutting the three...
La Liga clubs fall short of €2 billion income amid pandemic
Clubs across the top two tiers of Spanish football have lost out on more than €2 billion in total income during the 2019/20 and...
Dale Willem Steyn joins Parimatch ranks as brand ambassador
Parimatch has named professional cricketer Dale Willem Steyn as the sports betting firm’s new brand ambassador.The South African represents Parimatch’s first cricketing association as...
Pirelli to conclude long-standing Inter Milan collaboration
Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign.The Italian...
Betfred enhances US presence with Colorado Rockies tie-up
UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies.Under...
New webinar series for brand, marketing and communications specialists
SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...
With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...
2021 Women’s Rugby World Cup poised for postponement
The 2021 Women’s Rugby World Cup in New Zealand is set to be postponed to 2022 due to the ‘challenging COVID landscape’.The tournament, which...