DoorDash expands sponsorship presence with Nascar deal
Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar.The agreement...
Joe Cole aligns with Nova88 in brand ambassador deal
Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador.To mark the partnership, Nova88 will release a series of...
New Balance agrees Ligue 1 Lille kit extension
New Balance has secured an extension to its agreement with Ligue 1 club LOSC Lille to continue serving as the French team’s kit supplier.The...
San Antonio Spurs boosts fan engagement ahead of arena reopening
The San Antonio Spurs confirmed the signing of an agreement with payments platform Tappit, boosting fan engagement and safety capabilities ahead of the reopening...
PSG aligns with Fonbet for sports betting collaboration
Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region.Under...
NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
Boris Johnson backs UK and Ireland’s 2030 World Cup bid
The British government has pledged its support to the UK and Ireland’s proposed bid to host the 2030 FIFA World Cup, with Prime Minister...
NCAA lays out COVID-19 back-up plan for 2021 season
The NCAA Division I Men’s and Women’s Basketball Committees have addressed concerns relating to how they will handle scenarios of a team needing to...
Formula One registers $386m losses during 2020 season
Formula One has lost $386 million during the turbulent 2020 season, the group’s parent company Liberty Media Corporation has revealed.The race series was forced...