Nicklas Bendtner aligns with online betting brand for ambassador role
Former Premier League footballer Nicklas Bendtner has been named as online sportsbook and casino brand ComeOn Group’s new ambassador.The ex-Danish international began his professional...
AS Roma boosts sponsorship portfolio with double deal
AS Roma has welcomed UK-based fintech REPX as the Serie A team’s newest club partner.Through the arrangement, the top flight Italian side will launch a...
EFL Chairman warns of effects of gambling sponsorship ban
English Football League (EFL) Chairman, Rick Parry, has warned that a ban on gambling sponsorships could be cataclysmic for clubs across the Championship, League...
World Rugby launches new global women’s tournament
World Rugby has unveiled plans for a new global women’s competition, WXV, which will commence in 2023, with financial backing from the rugby union...
Parimatch teams with Juventus for campaign launch
Juventus has collaborated with the Serie A club’s official betting partner and gambling operator Parimatch on a new campaign which features a handful of...
Betway maintains presence in esports with BIG renewal
Esports organisation Berlin International Gaming (BIG) has renewed its sponsorship arrangement with sports betting operator Betway.The online sportsbook and casino provider has maintained a...
DHL expands long-running Formula One global collaboration
DHL has agreed an extension of its sponsorship arrangement with Formula One, which will see the international shipping company continue to serve as the...
Cheltenham Festival 2021 forecast for decade-high viewership peak
The 2021 Cheltenham Festival has been forecast to net its biggest viewing audience for 10 years, with fans unable to attend the live event,...
Sports piracy costing rights holders $28.3b a year, report finds
Sports rights holders and streaming services have lost around $28.3 billion due to piracy, new research by Synamedia and Ampere Analysis has found.The report, titled ‘Pricing...
Bayern Munich extends long-running partnership with Tipico
German Bundesliga champions Bayern Munich has extended its long-running partnership with betting operator Tipico.The agreement has been in place since 2015, and the recent...