Real Madrid in sponsorship talks with Saudi Arabia’s Qiddiya
La Liga giants Real Madrid have been in sponsorship talks with Qiddiya, the state-owned Saudi Arabian entertainment project.As reported in The Times, leaked documents...
Athletes Unlimited enlists trio of sponsors for inaugural volleyball season
Athletes Unlimited has signed Gatorade, Hyperice and Mariner Wealth Advisors as the main commercial sponsors for its inaugural volleyball tournament.The organisation, a network of...
Angel City makes social responsibility pledge with DoorDash
National Women’s Soccer League (NWSL) expansion team Angel City has named DoorDash as the club’s new front-of-kit sponsor.The deal, marking the franchise’s entry into...
Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy.The...
UK brand Castore enters discussions with Serie A duo
Sportswear manufacturer Castore is in talks with Serie A duo Lazio and Napoli to grow its global brand, according to Italian media reports.Lazio and...
SheBelieves Cup scores landmark international distribution
The 2021 edition of the SheBelieves Cup will be broadcast in 27 countries outside of the US as part of a record distribution deal.The...
Oddspedia gains brand exposure via Real Madrid agreement
La Liga champions Real Madrid has signed a new partnership with Oddspedia to expand the betting brand’s global footprint.For the remainder of the 2020/2021...
British jockey signs on as Horseracing.co.uk brand ambassador
Horseracing.co.uk has enlisted British National Hunt jockey Bryony Frost as the site’s first brand ambassador.The 25-year-old English jockey will contribute to the relaunch of...
PFL raises $65 million in latest MMA financing round
The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...
Southampton FC launches official app via Realife Tech
Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.The app will connect the...