Leicester City launches fully professional women’s team following acquisition
Leicester City has launched its first fully professional women’s football team after the Premier League side acquired Leicester City Women’s Football Club (LCWFC).LCWFC has been...
The FA strikes three-year Nationwide partnership to support grassroots football
The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...
Puma strengthens club portfolio with Sassuolo partnership
Sassuolo has signed a long-term partnership with Puma for the upcoming season, replacing Kappa as the club’s official technical sponsor.The deal will see Puma...
Rugby League World Cup 2021 names Glory Days as international...
The Rugby League World Cup 2021 has named Glory Days as its official international fan travel provider to manage and work with approved agents,...
Monaco strengthens sponsorship portfolio with eToro and Vbet deals
AS Monaco has secured two new partnerships with global investment platform eToro and online sports betting company Vbet, striking deals set to last until the end...
Real Betis strikes Scientiffic Nutrition extension
Sports nutrition brand Scientiffic Nutrition has secured a one-year extension with Real Betis ahead of the La Liga side’s upcoming campaign.As part of the...
Coventry City receives ‘vital revenue’ boost with BoyleSports sponsorship
Coventry City Football Club has signed a ‘significant’ sponsorship agreement with BoyleSports, which is expected to generate ‘vital revenue’ for the club.The partnership, which...
RFU agrees multi-year Adidas footwear extension
Rugby Football Union (RFU) has extended its partnership with sportswear manufacturer Adidas until the end of the 2023/24 season.As a result of the partnership,...
Report: UK fans in favour of watching sports exclusively on streaming...
According to a report by live video production company Grabyo, 59 per cent of UK sport fans have stated they would watch sport exclusively...
Football Index announced as QPR shirt sponsor
Queens Park Rangers Football Club has announced that Football Index will be the club’s new front-of-shirt sponsor for the upcoming campaign.The one year deal...