Bayern Munich becomes an official partner of Douyin
FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...
La Liga boosts Chinese commercial strategy with joint venture
La Liga has announced a joint venture in China with Mediapro and Super Sports Media to accelerate promotion and activation capabilities in the country and...
NBA replaces Spalding with Wilson as official ball manufacturer
The National Basketball Association (NBA) has replaced its long time partner Spalding with Wilson Sporting Goods Co. after the league announced that the Chicago...
Team England renews Kukri kit partnership for 2022 Commonwealth Games
Team England has announced that Kukri Sports will be the nation’s official kit supplier for the third consecutive Commonwealth Games in Birmingham.As part of...
The esports report – EveryMatrix reveals rise of esports betting and...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
AC Milan officially reveals Skrill partnership details
AC Milan has officially revealed details of its four-year partnership with Skrill, which sees the e-commerce business become the official global payments partner for...
Williams appoints McLaren’s Simon Roberts as F1 Managing Director
Formula 1 side ROKiT Williams Racing has announced the appointment of long-time McLaren operations chief Simon Roberts as the team’s F1 Managing Director.The newly...
Umbro strengthens rugby portfolio with Bristol Bears
Continuing its re-establishment into the rugby scene, Umbro has penned a long term deal with Bristol Sport to become Bristol Bears’ official technical kit...
AZ Alkmaar strikes five-year Nike partnership
Eredivisie side AZ Alkmaar has signed a five-year partnership with Nike to become the club's new official kit supplier.As part of the deal, the...
Stats Perform secures cricket partnership with Sportsfever360
SportsTech data and AI firm Stats Perform has announced a partnership with Sportsfever360 to deliver its Opta cricket service to the Pakistan-based sports management company.As...