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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

NHL offers educational service for free during COVID crisis

The National Hockey League (NHL) and its Players’ Association (NHLPA) have announced the firms will be providing free remote access to Hockey Scholar, the...

Arsenal enhances video content with cloud-based firm Blackbird

Arsenal Football Club has announced a partnership with video editing developer and provider Blackbird to help produce a variety of new content which can...

Rugby League World Cup enhances social responsibility with new partnership

The Rugby League World Cup 2021 (RLWC2021) has partnered with social care charity Community Integrated Care to support the tournaments communities.The partnership sees the...

Wolves strike long-term StreamAMG deal

Wolves have struck a new long-term partnership with StreamAMG, the firm which helped add Spanish commentary to the side’s direct-to-fan platform, a first for...

NBA launches $100,000 esports all-pro charity tournament

The National Basketball Association (NBA) has announced its own all-pro esport competition, the NBA 2K Players Tournament, which will see the likes of Kevin...

Eintracht Frankfurt renames stadium to Deutsche Bank Park

Bundesliga side Eintracht Frankfurt has announced a seven-year deal with Deutsche Bank replacing Commerzbank as the club’s naming rights partner, renaming its stadium as...

The esports report – eNASCAR breaks viewership records and ESL joins...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at IESF's...

Castleford pens Went Valley partnership despite COVID concerns

Despite financial insecurity with multiple sporting organisations, Betfred Rugby Super League side Castleford Tigers have penned a new one-year commercial partnership with Went Valley...

Visa extends its partnerships amid 2021 Olympic move

Following on from Tokyo 2020’s move to July 2021, financial service Visa has assured its Olympic and Paralympic athlete partners that sponsorships will be...

Tokyo 2020 Olympic Games officially moved to July 2021

The Tokyo 2020 Olympics has officially been rescheduled to  July 23 - August 8, 2021 as the International Olympic Committee (IOC) promises to safeguard...