Football’s links to betting will be key to ‘imminent’ review of...
The UK Minister for Sports and Digital (DCMS), Nigel Adams, has emphasised that ‘football’s link with betting’ will shape a major part of the...
Chelsea becomes 5G-enabled in new shirt sponsorship with Three
Chelsea FC has announced a new three year shirt sponsorship with mobile network Three, which allows Stamford Bridge to become 5G-enabled.The British Telecommunications firm’s...
NBC deepens Tokyo 2020 mobile engagement with Snapchat extension
The NBC has affirmed its focus on mobile engagement at the Tokyo 2020 Olympic Games, announcing an extension to its partnership with Snapchat.The collaboration will...
Dimayor unveils BetPlay agreement
The División Mayor del Fútbol Colombiano (Dimayor), the organisers of the top two professional football leagues in Colombia, has unveiled a four year sponsorship...
Esports organisation NAVI lands 1xBet deal
Ukrainian esports team Natus Vincere (NAVI) has signed a one year title partnership deal with International betting and gaming operator 1xBet.Having started out in...
The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.The French fashion brand...
Las Vegas officially becomes the new home of the Raiders
The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process.The NFL side made the...
NBA’s fantasy content to stay with SportsGrid
The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...
French Ministry tasks boxing federation with governing MMA
The French Ministry of Sports has chosen the French Boxing Federation (FFB) to oversee the expansion of mixed martial arts (MMA) into the country.FFB...
Ben Keith: How broadcasting can boost racing engagement
Engaging new audiences has proven to be a key challenge for the UK racing sector in recent years, with broadcasters opting to utilise social...