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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Six Nations ‘delighted’ with latest multi-year sponsorship 

The Guinness Six Nations has announced a multi-year partnership with Dove Men+Care, further building on the company’s rugby union sponsorship portfolio.The deal will see...

West Ham strikes Zoho software partnership

West Ham United has announced Zoho as its latest official global partner, providing software and business enterprise solutions.As part of the newly formed collaboration,...

Miami Marlins strikes ten-year partnership with Fanatics

MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.The deal extends...

Arsenal FC becomes latest club to go cashless

Elevating efficiency in the club's matchday experience, Arsenal FC has joined the cashless revolution.As part of the move, all bars, restaurants, kiosks, programme sellers and retail...

PSG scores extended Unibet sponsorship

Paris Saint-Germain has confirmed an extension of its current sponsorship agreement with Unibet until the 2023 season.The original partnership, announced in June 2018, was...

Conmebol boosts digital output with Stats Perform data deal

Conmebol has united with Stats Perform in a bid to enhance its digital content output.South American football’s governing body has undertaken the latest data...

Dallas Mavericks banks on multi-year sponsorship deal with Chime  

Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.The deal will include a patch on all...

Tennis Australia strengthens integrity commitment with Sportradar 

As part of a multi-year partnership, Sportradar is seeking to elevate engagement and increase integrity within Tennis Australia.The deal will see the sports data...

Barca announces FBS trading partnership

FC Barcelona, the reigning La Liga champions, has announced the signing of a four year global agreement with foreign exchange broker FBS that sees...

Automatic relegation looms for Saracens

Rugby Union outfit Saracens look set to be relegated from the Premiership, Rugby Union’s top division, unless it can prove compliance with the league’s...