Manchester United strengthens Chinese footprint with Alibaba Group
Manchester United has strengthened its footprint in China, announcing a new partnership with Alibaba Group.
The deal will bring exclusive rights to club content in...
Assessing Amazon’s Premier League debut
This week saw Amazon make its much anticipated English Premier League broadcasting debut, as Tuesday’s victories for Crystal Palace and Manchester City ushered in...
Harrah’s set to soar following Philadelphia Eagles marketing partnership
A marketing deal has been stuck between National Football League (NFL) Franchise the Philadelphia Eagles and Harrah’s Philadelphia Casino and Racetrack.The deal, which further...
The NHL unites with Disney for GameFlow interactive tool
The NHL has partnered with Disney Streaming Services for the launch of GameFlow, a new interactive tool that leverages shot pressure data to provide...
PSG launches premium Visit Rwanda partnership
A three year ‘Premium Partner’ deal has been signed between Ligue 1 champions Paris Saint-Germain and country tourism agency Visit Rwanda.The partnership will see...
CONIFA names Sportsbet.io as World Football Cup 2020 sponsor
Confederation of Independent Football Associations (CONIFA) has named cryptocurrency sportsbook Sportsbet.io as its new premier sponsor for the World Football Cup 2020.Sportsbet.io’s sponsorship of the tournament, which...
LFC’s YouTube expansion leads to groundbreaking membership
UEFA Champions League winners, Liverpool FC has begun to expand its content on YouTube as they become the first ever sports team to gain...
Bayern Munich digital collectables set for Stryking auction
Stryking has announced the start of an auction which will see 18 unique official FC Bayern Munich licensed digital collectables be up for grabs.The...
FavBet lands heavyweight brand ambassador in Filip Hrgović
Croatian heavyweight prospect, Filip Hrgović has signed a two-year partnership agreement with the international betting company, FavBet.The collaboration will see the undefeated banger take...
Seahawks integrate Amazon Web Services to boost performance
Amazon Web Services (AWS), a subsidiary of the Amazon e-commerce company, has announced it is now the cloud, machine learning (ML) and artificial intelligence...