IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Manchester City elevates fan engagement with FaZe Clan
Manchester City has strengthened its presence within the esports and entertainment sector, confirming a new partnership with FaZe Clan.This collaboration aims to build new experiences...
ESPN launches to PS Vue Customers
Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...
ECB unveils New Era as latest partner of The Hundred
The ECB has penned a new partnership with New Era, as it becomes the latest official sponsor of The Hundred.The new three-year partnership, sees...
The NHL collaborates with opendorse for elevated social growth
The National Hockey League (NHL) has announced a new collaboration with athlete marketing platform, opendorse.The partnership aims to help players build their brands and increase fan...
Citi Field swings for cashless experience with The New York Mets
The New York Mets and Aramark, the food and beverage provider for Citi Field and eight other MLB ballparks, unveiled a collaboration with CLEAR, for the implementation of...
Nashville Soccer Club unveils Renasant Bank as inaugural jersey sponsor
Renasant Bank has signed to become the first jersey sponsor and official banking partner of the Nashville Soccer Club.The four year partnership will see...
NFL unveils DraftKings as debut daily fantasy partner
The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner.As part...
Everton expands sponsorship portfolio with OSONYQ
Everton Football Club has signed a new multi-year partnership agreement with isotonic drinks manufacturer OSONYQ.
The deal sees The Toffees link up with the sports...