Paddy Power strikes sponsorship deal with Sol Campbell’s Silkmen
League Two side Macclesfield Town has become the latest club to sign up to Paddy Power's "Save Our Shirt" campaign.As part of the deal,...
Infront confirms stake in engagement specialists Minute.ly.
Infront has confirmed the acquisition of a stake AI-driven video enhancement company, Minute.ly.The collaboration, which was completed after an $8m financing round with investors including Ansonia Holdings,...
Newcastle United strikes sleeve sponsorship deal with StormGain
Newcastle United FC has confirmed cryptocurrency investing and trading app, StormGain as the club's sleeve sponsor for the upcoming season.As part of the deal, the...
MLB heightens live engagement with DraftKings
DraftKings has strengthened its partnership with Major League Baseball (MLB), announcing a multi-year agreement to become an authorised gaming operator of the league.The expanded...
Paddy Power: Disruptive, creative and peaking audience engagement
It’s safe to say that over the years, Paddy Power (PP) has never shied away from controversial marketing ideas. Whether it was Floyd Mayweather’s...
theScore seeks to build on strong engagement with New Jersey launch
Issuing its Q3 financial results, mobile sports platform developer, theScore has revealed its social content has continued to grow for the period, engaging approximately...
Facebook activates new Give Your Game Everything campaign
Ahead of the Tokyo 2020 Olympics, Facebook has reached out to non-sponsor brands through its new 'Give Your Game Everything’ campaign which aims to help...
Tottenham ensures sponsorship success with AIA extension
Tottenham Hotspur has strengthened its existing partnership with AIA Group Limited (AIA) by confirming that the life insurers will remain an Official Partner until...
Dacia continues rugby commitment with Great Britain Lions
The Rugby Football League (RFL) has confirmed car manufacturer Dacia, as the principal partner for the return of the Great Britain Rugby League Lions, this summer.The...
Nissan becomes the driving force behind City Group sponsorships
Nissan has continued its current global partnership with City Football Group which will see the Japanese car manufacturer continue as the Official Automotive Partner...