KP Snacks partnership expands reach of The Hundred
Aiming to expand the reach of cricket, KP Snacks has been announced as the new Official Team Partner for The Hundred.The new long-term partnership with...
Exploring the Premier League’s relationship with sleeve sponsors
Since the start of the 2017/18 season, the Premier League (PL) has allowed clubs to have sleeve sponsors on kits.That first season, the main...
Derby County strengthens relationship with Umbro
English Championship side, Derby County has extended its partnership with Umbro.The deal comes as the Manchester-based brand celebrates 95 years of existence this year, building on...
Global Marketing Director Derek Sun on the shared values of OPPO...
Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...
Betway unites with PSG’s DOTA 2 esports team
PSG.LGD, the DOTA 2 esports team of French Ligue 1 champions PSG, has announced a new sponsorship with online bookmaker Betway.The six-figure agreement will see Betway branding...
Newcastle United signs MansionBet as UK betting partner
Online sports betting operator, MansionBet has been announced as the official UK betting partner of Newcastle United.The two-year deal, brokered by SEM Global, will...
The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.The exclusive official digital partnership, was...
Leyton Orient strengthens partnership with EnergyBet
Leyton Orient has strengthened its longstanding partnership with EnergyBet, as the club's Official Betting Partner.The relationship between the two has spanned four seasons and continues...
La Liga flying high with Iberia deal
Iberia and La Liga have signed a partnership which will see the Spanish airline company become the football league’s official regional partner in China...
EPL side Hammers home importance of internet security with Ivacy VPN
West Ham United has expanded its portfolio of partners, announcing Ivacy VPN as its Official VPN Partner.The partnership will allow the Hammers to place a focus on...