Oppo extends partnership with Spanish champions
FC Barcelona has extended its partnership with Chinese mobile phone brand, Oppo.The three year renewal builds on the successful relationship between the two, with the...
Paddy Power confirms ‘sash’ hoax unveiling sponsorless kit
Paddy Power has announced that the previously released ‘sash’ sponsored kit was just a prank, as the club re-release real versions of both the...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
Zagłębie Lubin nets STS sponsorship
Polish bookmaker STS has been unveiled as the official sponsor and betting partner of Ekstraklasa club, Zagłębie Lubin.The partnership which will initially run until...
DAZN strengthens offering with Eurosport deal
DAZN has reached an agreement with Discovery to broadcast both Eurosport 1 HD and Eurosport 2 HD.The global sports streaming subscription service is now...
Shiseido named as title sponsor for WTA finals
Japanese beauty company Shiseido has landed the titular sponsorship role for the 2019 Women's Tennis Association (WTA) final in Shenzhen, China.The season-ending tournament will...
Valencia unveils Sailun Tire as new sleeve sponsor
Valencia CF has announced Sailun Tire as its new sleeve sponsor for the upcoming season.
As part of the agreement, Valencia will seek utilise its...
FA contacts Huddersfield over new kit
A controversial ‘sash’ style sponsorship etched across the kit of Championship football club Huddersfield was met with dismay by the club’s fan-base, with the...
VBET’s Viktor Hoffmann on the prestige of partnering with Arsenal
InsiderSport spoke to Viktor Hoffmann Global Marketing Director at VBET, following the brand’s announcement that it had signed a new partnership with English Premiership...
TBT partners with Genius Sports for the tournament’s sixth edition
The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...