Manchester City deepens engagement with new OTT platform
Manchester City is seeking to heighten supporter engagement with the launch of its new streaming platform, which is now available to download worldwide.Designed for TV, the...
Everton FC expands commercial partnerships
Premier League side Everton has expanded on its existing partnerships with Italian food giant Fratelli Beretta and multi-national company USM Holdings.Fratelli Beretta, which was...
EA Sports nets partnership with the European champions
Liverpool FC has signed a new multi-year deal with video-game developer Electronic Arts (EA), to become the club’s official football simulation game partner.As part...
MLB expresses interest in advertising patches
A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...
Huddersfield kit unveiling met with fan disbelief
Huddersfield Town has released its Paddy Power sponsored ‘home kit’ for the 2019/20 Championship season and it hasn't gone down well with the club’s...
Engagement high as intriguing British Open beckons
The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.We spoke to Oddschecker US' International...
Cleveland Cavaliers strikes new partnership with UnitedCoin
The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin.Not only will the partnership...
Liverpool drives onto the global stage with MG Motor
Liverpool FC has expanded its existing partnership with MG Motor to incorporate global markets.Having originally signed with the Merseyside club in 2016 as its...
Sportsbet.io adds Flamengo to growing football portfolio
Sportsbet.io has secured the signature of Brazilian Serie A side Flamengo, becoming the club's official betting partner.The deal sees the Campeonato Brasileiro runners-up become...
Chelsea pens new partnership with 1xBet
Ahead of the new Premier League season, Chelsea has confirmed a partnership with online sports betting operator, 1xBet.The operator aims to utilise the partnership...