Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Chelsea raises the bar with Singha sponsorship extension
Chelsea Football Club has named confirmed a multi-year extension to its existing alliance with Thailand’s Singha Beer, which is set to take the partnership...
Formula 1 strengthens longstanding Rolex partnership
Formula 1 has strengthened its partnership with Rolex, announcing it as a title sponsor for the eighth consecutive year.The announcement comes as F1 revealed...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...
PSG unveils Supercell as official gaming partner
Paris Saint-Germain confirmed mobile gaming giant Supercell as its new official partner.The Finnish gaming developer, which had success with the likes of Hay Day, Clash...
EuroMillions Basketball League deepens fan engagement with PlaySight and Sportradar
The professional men’s basketball competition in Belgium, the EuroMillions Basketball League (EMBL) has united with sports technology platform PlaySight and Sportradar.
As part of the agreement, all EMBL games and associated...
SC Braga confirms Betano as new principal partner
Portuguese side, SC Braga has confirmed online sports betting and casino operator Betano as its new principal partner.The three year deal comes only a few...
La Liga lands new partnership with LiveScore
La Liga has confirmed a new partnership with LiveScore, for popular sports website and mobile app to exclusively sponsor Replay360º de La Liga.The...
BetVictor backs non-league football with new sponsorship
Online sports betting operator, BetVictor has announced a new sponsorship deal with the seventh tier of English football, becoming the principal partner of the...
Budweiser unveiled as the NWSL’s first official beer sponsor
Following the World Cup success of the United States women's national soccer team (USWNT), Budweiser has been announced as the first official beer sponsor of the...